Social media giants, like Twitter, have begun to prepare for the inevitable. Selling and shopping occur within the confines of their own social networks. We wouldn’t be surprised to see this feature roll out this year for a number of reasons.
Priority #1 – The Consumer: Consumers like to stay where they are – they don’t like to be redirected to third party applications nor other websites to process payments. So, it’s only natural to keep the consumer within the social profile to process the sale of a good.
Priority #2 – The Data: Large companies like to track data on their users. Currently, social networks track location, connections, history, and more. Now, they might be even able to see what their users purchase and how frequently.
Priority #3 – The Revenue: Between suggested posts, targeted advertisements, and promoting business accounts, companies have invested a sum of money into advertising on social media. That being said, selling goods provides another revenue stream for these social giants as they will certainly take control of the sales or at least take a cut of the profit.
Whether this will occur overnight or the week, it’s certain to say that social selling will be here before we know it. We just wonder how many users will respond and what the marketplaces will look like.