1. Focus less about your business and more on the needs of your customers.
First, define your ideal customer. Got it? Great. Now put yourself in their shoes and think about what issues or challenges they face. What type of content can you provide that will be useful and make their lives easier? Deliver less content about your business or industry, and more content that solves your customer's problems.
2. Position yourself as a professional.
One of your main goals with social media is to create valuable content that positions you as a professional in your field. Don’t be afraid to show off your expertise. People follow your social media channels because they view you as an expert in your industry. Deliver content that proves your worth.
3. Give a clear call-to-action.
Is your content inspirational? When your reader sees your post, are they inspired to take real action? Have you given them a reason to care about the content that you shared? Is your content ‘share’ worthy? In other words, is it compelling enough for them to share it with their network? Define what it is you want your audience to do with your social media content and give them a clear call-to-action.
Your goal with social media shouldn’t be to push out content just to have a social media presence. You should have a clear direction with where you want your social media strategy to go. Deliver valuable content that solves the needs of your customers and give them a reason to engage. In doing so, you’ll build a community of ideal customers that could soon result in paying clients.