So, how does it work?
To choose one of the Reactions, hold down the Like button on mobile or hover over the Like button on desktop when you want to respond to a post. The Reaction images will then appear.
Facebook has made the Reactions upgrade to give users the option to express empathy, and not necessarily reject a friend’s post with a thumbs down icon. This allows people to more accurately communicate how they feel about content that they find in their news feed.
What Reactions Could Mean for Your Brand
Not only is Reactions available on personal pages, but the new functionality is also available for business pages, meaning that this could be a significant update for brands on Facebook. Here are 3 potential ways the new Facebook Reactions could affect your brand.
1. It’s a new and creative way to measure emotion. Reactions provides a new way to measure emotion and evaluate exactly how an audience reacts to your page’s content.
2. It allows you to get to know your customers better. Before the update, Facebook users had limited options to react to a post. Ignore it, like it, share it or comment on it. The new Facebook Reactions now allows users to share exactly how they feel towards content.
3. It could mean a decrease in comments. Although the Reactions update has many benefits, it could mean a decrease in comments, for one main reason--reactions is meant for users to react to posts without necessarily leaving a comment. It provides your audience with more options to communicate their feelings without taking the time to type a comment. While brands may see less commenting on their posts, the Reactions update may also lead to more quantitative methods to determine the emotions of your audience.
The new Facebook Reactions is an innovative update and it will be interesting to see the evolution of how users interact on the social media platform. Leave a comment below so we can hear your thoughts about the new Facebook Reactions and how you see it improving your brand on Facebook.