During the first week of May, I had the pleasure of attending, presenting and RyTech sponsoring GCUC in Los Angeles, California. Being my first time attending the unconference-conference, I wasn’t sure exactly what to expect.
The coworking market is exploding. According to a Deskmag survey, 60% of current coworking owners plan to expand within the year and open another location. Owners and operators of coworking communities, business centers, and shared office spaces met for three days to hear the latest and greatest within the industry. The conversations transcended country borders, time zones, and languages. The industry came together to talk about trends, what is working, and what needs to change.
As part of this conversation, I had the privilege of discussing website design trends affecting this industry. Unfortunately, many coworking owners experience a significant capital outlay in opening up their space. That means there are little dollars left over for marketing, creating a website, and building awareness about the new space. Therefore, during the course of my presentation, we took a look at a few coworking websites and critiqued them publicly. Too bad no one from those coworking locations were in attendance to hear our feedback! We pointed out the positives and the areas of improvement. The next thing I knew, participants wanted to see their websites on the big screen and hear some feedback.
Most notably, I’d like to draw attention to Enterprise, a newly opened coworking space in bustling Denver. They not only took our feedback, they also implemented our feedback (in a pretty timely manner, too!).
Thanks to everyone at GCUC for making it a great experience, forming new connections, and increasing knowledge that is critical for assisting this thriving industry to grow even more.