Be Consistent; Be Pertinent
People engage with content that matters to them. Know who your target audience is and share stories, trends, articles and helpful information about topics they care about. Holidays, events and real-time posts are popular topics that captivate people.
You have mere seconds to engage your audience. They won’t stick around if they aren’t interested. And lengthy, descriptive and boring captions will surely lose your customers’ interest. Your viewers will be less likely to scroll over your content if you use concise and dynamic language.
This one may take some extra effort on your part. You may have to stop and put yourself in your customer’s shoes. Ask yourself how you want to engage with your social media community. Do you want to get to know them better? Know how they act, feel, talk and act? Be compassionate. Understand what topics concern them and what information compels them. Additionally, engaging in conversation on your social media posts is important. When your customer base comments on your photo or post, show them that you care by responding. It will build strong relationships and show that you value them as customers.
Words can be powerful, but in the digital world that we live in, words are everywhere around us. Sometimes you need to think outside the box and generate creative ways to engage your audience. Depending on which social media platforms you use, a photo, infographic or video can be more robust. You want to create opportunities where your viewers feel compelled to share or repost your content.
Coming Full Circle
There’s a lot of commotion in the social media universe. It’s crucial for your brand to establish a social media presence and connect with your audience on an authentic and personal level. Be the source of important information to your customers. Deliver consistent and concise content in a compassionate and clever way. Inspire your viewers to come back for more. When you build an enthusiastic and dedicated following, they will in return inspire you to keep producing a high quality social media campaign.