You’ve heard it time and time again: a picture is worth a thousand words. With all the daily tasks that keep your small business running, the last thing that probably crosses your mind, or you plan into your budget, is including graphic design into your marketing plan. Here’s how engaging graphics can improve your business’s brand and attract more customers:
When someone enters your website, your logo and web design should effectively showcase your product, serving as a form of credibility. High-quality design showcases that your business is real and is important during a first impression.
Thoughtful design creates a voice and personality for your business, ultimately telling your story. Your choice in color, font, imagery, and text serve as the plot and characters of your story. A daycare’s design will most likely be colorful and playful compared to a law firm, which may choose a more traditional and sophisticated look. These choices all serve to tell your story.
Think about it. Coca-cola, Google, Apple, Nike, McDonald’s. As you read these brand names, an image probably comes to mind. If you think of your local ice cream shop, favorite restaurant, or doctor's office, if they have a strong brand, you can probably create a picture in your mind of their imagery, as well. Logos are just the first step to brand recognition. When you craft other graphic design pieces showcasing products, services, and events, you want to create consistency that provides reinforcement to your brand.
With your logo displayed on your storefront, website, social media, email signature and any other marketing tools, there is consistency formed across all channels. This helps people tie the many messages of your business together under one big umbrella. It is your sort of stamp of approval that you are who you say you are. Change can be confusing for people and a turn off when customers decide where to shop. A clear and consistent implementation of graphic design plan can diverge this confusion.
What makes you different than your competition? Try powerful graphic design. Aesthetic and visual appeal can be the difference between you and your competitor scoring a new client. When your marketing pieces have clear and consistent design, it shows exactly who you are and how you're different from the rest of the competition.
Infographics are a form of visual communication that tell a story. Information displayed through graphics, as the name suggests, has seen higher levels of engagement and increases the likelihood that viewers share content. According to LewisPR, “image-rich content gets 94% more views than content without relevant images.” So, what are you waiting for? Understand which type of infographics best tell the story and convey the messages of your organization.
Basic infographics includes data, copy, and visuals.
Data visuals are most often used to make sense of numbers or big sets of data and are displayed differently depending on the context of the information. They can be as simple as charts and graphs but are often more complex and artistic.
Informative designs create a visual for a concept - one you may be familiar with is the food pyramid. Also under this category are designs like timelines, how-to, processes, and hierarchical displays.
Editorial graphics include pie charts, maps, bar, and line graphs. These are best used when explaining a topic with many moving pieces. Often times it combines a variety of different information and data from many unique sources so the viewer can see all the components of a larger idea. All the forms of basic infographics are great compliments to an article or blog post. They can also be helpful to visually tell the story of your business’s services in digital marketing.
Animated infographics walk side by side with your customer as your message unfolds before their eyes. While they can not control what happens in the infographic, the graphic guides your customer step by step through the ideas you are trying to convey. This storytelling tool is taken to the next level in an interactive infographic as the viewer takes control of their experience. With just a click or scroll, they become part of the graphic and are in charge of their learning.
Infographics are a compelling and innovative way to capture your customer's attention. Whether used in your digital marketing or simply to accompany a blog post, you are bound to see a higher level of customer engagement.
As a real estate agent, finding new and effective ways to sell a home or match a prospective buyer with their new home can be challenging. You may understand that reaching buyers and sellers online is crucial today, but you don’t know where to begin. Here are 4 great tips for real estate agents to reach buyers and sellers online and help close the deal:
Like most industries, real estate is a competitive space today. You may be wondering, ‘how can I reach new customers online in ways that my competition isn’t?’ Using these four tips to get in touch with buyers and sellers can help you stand out from the crowd and engage with your clients in a completely unique and fresh way. Are you ready to master digital marketing and increase your sales?
A functional and effective website, high engagement on social media, listing at the top of search results, and high open rates with your emails—together these components make a recipe for a successful digital marketing strategy for any company. Behind each of these results is a driving factor that may go unnoticed at first, but subconsciously, it’s what attracts, leads, and keeps customers engaged online. We’re talking about the power of visuals. Here are a few ideas you should be using to have the most attractive web presence possible:
1. Show off your client.
Use stunning photos of your clients on your website, social media and email campaigns. Nobody wants to see dull stock photos, so be sure to use professional photos that show off your clients and the work you do for them.
2. Get social.
Today’s social media is a bit different than the social media we first knew five years ago. It’s more visual. With platforms like Instagram and Snapchat on the rise, it’s clear that people like photos and videos. Be sure you’re pushing out compelling visuals on your social media channels, whether it be a professional photo, infographic or video.
3. Feature your company culture.
Your customers want to see the human side of your company. Post a photo of an employee or a photo of ‘behind the scenes at the office’ on your social media channels. This will give your customers a chance to put a face to a name and see what it’s like to work at your company.
Digital marketing is a complex machine composed of several different pieces, from a strong website, to customers finding you online, to email marketing, to having a consistent brand, to a consistent presence on social media, and more. But it all starts with powerful visuals. Just make sure that all visuals you post on social media, publish on your website or send in emails are branded with your company colors and logo. Having a consistent brand online will establish your company as a trusted source that customers can do business with.