Google’s inner workings are composed of complex algorithms that change quite regularly. Cracking the code to put your website at the top of a quick search is not always as simple as we would like it to be. Blogging is a proactive way that can help your business optimize its visibility in searches, here’s why:
Chances are, you’re not updating your website frequently enough, nor do you necessarily need to, as the fundamental information shared on your website isn’t changing. But search engines love new content and blogs are a great way to feed this desire. Share news about your industry, updates about your business, professional images, videos, or tips and tricks. This is a great way to build relationships with your customers and with the Google index.
When writing a blog, you want to talk about hot topics pertaining to your business. You will begin to create a voice, and through this voice, certain words will become more prevalent in your language. If you are a realtor and use words like “home,” “homeowners,” “real estate,” “realtor,” or the name of the town in which you sell and list homes, when someone Googles these words, your chances of popping up improve. Use unique words but obscure so that others will not also be using these same words.
The more clicks you get, the longer you stay on top. Sharing frequently, engaging with your audience, and creating exciting content will help you get you the traffic you are looking for. Linking with social media by posting new blogs is a great way to retain visitors and get those clicks. The more you share, the more likely it is that you are on the radar of your intended audience.
Are you maximizing your digital marketing efforts? From your website, to email marketing, to your social media presence, digital marketing can seem overwhelming at times. That’s why we'd like to share with you nine different RyTech blog posts from the past to help you reflect on some marketing areas that you may be neglecting. Use these tips to improve your digital marketing efforts and reach more customers.
As a business, there’s always more you can be doing with your marketing. Take some time to apply a few (or all) of these tips in the next few weeks and months and let us know how they’re working for you!
When it comes to Local SEO, the number one ranking factor is proximity to the searcher. With mobile searches reaching an all-time high, it’s no wonder local results are beating out highly authoritative, national websites on a regular basis.
Furthermore, according to the 2017 Local Search Ranking Factor Study, your Google My Business (GMB) listing is the most important factor when it comes to the Local 3-Pack and ‘Finder’ rankings.
With these statistics in mind, it’s more important than ever to ensure your GMB listing is up to date and optimized.
What is 'Google My Business'?
It’s easiest to think of Google My Business as a database full of business listings. This database is what Google uses to fill in Organic, Google+, and Map results for local search queries. On top of that, it’s free, easy to use, and beneficial to your Local SEO standings.
How to Optimize your Google My Business Listing for Local SEO
While there are numerous ways to affect local SEO, the first step to any local businesses online presence should be a proper GMB Listing.
What makes a proper GMB listing?
Completeness is key. To achieve completeness in your listing, there are 6 vital areas to focus on.
1. Claim your GMB
Before anything, it’s necessary to verify — or create — your listing. Fortunately, it’s fairly simple to complete this first step.
Choose ‘Own this business?’, and Google will send out a postcard to verify you are the business owner. Once verified*, you can begin editing your listing.
2. Specify your Business Category
The more specific, the better. Instead of categorizing yourself as grocer, choose organic, local grocery store. This specificity increases the chances of showing up for more relevant, long-tail queries.
3. Name, Address, and Phone Number (NAP) Consistency
Ensuring consistency with your NAP is crucial.
Your NAP needs to appear the same across the web - including on your GMB listing, on your website, and across citation websites (Yelp, Facebook, BBB, etc).
To show how precise you need to be, see the following GMB Listing vs. Website Footer comparison.
There are three mistakes when comparing these NAPs:
Where Should You Post Your NAP?
Posting your NAP in the footer of your website (in text form) is common practice amongst most businesses. It’s beneficial to local SEO to have an area code and a zip code in the city/community you serve as well.
Google has confirmed that citation websites are a local SEO ranking factor. Once your GMB listing is complete (or while you’re waiting for your verification postcard), add your business to relevant citation websites.
For lists on the most influential citation sites by city and by category, use the following sites.
An added bonus in the eyes of search engines is adding Structured Data Markup (schema) to the Header of your site. For more information about Schema - specifically in regards to Local Businesses - see https://schema.org/LocalBusiness.
4. Local Reviews
Receiving quality reviews from the community you serve is huge in Google’s eyes. People listen to their peers, and we’ve seen a trend from Google to emphasize posted reviews (from GMB and from Facebook).
Tips for receiving reviews:
The more reviews the better. A realistic goal should be to have as many, or more, reviews as your direct local competition.
5. Quality Images
When it comes to image amount, 4-5 quality images is ideal. A good make-up would be:
To go the extra step, Google also offers a 360° view of the inside of your business. This can be added to your listing for customers to view.
6. Add Hours of Availability
Sounds simple, I know, yet so many businesses leave hours of availability off their GMB listing.
Keep in mind that just creating a GMB listing isn’t enough to get found. Google says specifically “Your position in web results is also a factor, so SEO best practices also apply to local search optimization”.
Have questions regarding your Google My Business listing? Comment below or contact us, we’re happy to help!
If you have some basic knowledge of what search engine optimization is, you understand that you have to optimize your website with consistent keywords, meta titles and description tags for visitors to find you online. Even if you don’t know what some of these phrases mean, you understand some work needs to go into getting your website to show on page one of search engine results.
But should SEO be standalone? Or is there another solution that can complement SEO? Here’s how you can integrate your social media efforts with your search engine optimization:
Pay attention to your social media activity. Which hashtags perform best for your channels? Are followers searching and finding you through specific keywords? If so, be sure these keywords are integrated throughout your website content and backend SEO.
Have your social team and SEO team cross-collaborate. It’s a good idea to have your social media team and SEO team meet on a weekly basis to discuss current trends and collaborate on projects. The integration between the two teams will help foster creativity and improve results for both marketing efforts.
Pay attention to your other channels. Consumers aren’t just searching on Google. Pay attention to search terms on YouTube, Instagram, Twitter and e-commerce platforms. These searches will expose you to the types of questions or customers have, and will allow you to provide solutions through your social media content and SEO keywords.
So what’s the one action you can take today to improve your SEO? Explore social media and find new ways to improve your search results. The two go hand-in-hand, and when integrated effectively, it can be a powerful tool to reach customers online. Not sure where to begin with search engine optimization and social media? Contact us today to get started.