In ensuring that a store is keeping up with not only the fashion trends, but the online trends as well, it is vital that there be not only an online presence, but a full digital presence as well. When thinking of an online presence, many jump to the popular social media sites such as Facebook, Twitter, LinkedIn, and Instagram to grow their exposure and following, but not all of these will add value to your business. A major component of being online that is often overlooked, is taking a look at who your target market is and being present where they are online. If they’re on Facebook, have a profile there. If they’re on Twitter, start tweeting! Putting time and resources into an online platform where your customer is not present is counter-productive. Any good business knows: don’t direct funds at something that’s not adding value.
Another trend that can help retail stay with the trends in a cost-effective manner is text message marketing. In today’s world we are almost all glued to our phones. From social media platforms, checking emails, to reading text messages, we’re almost always connected. Text message marketing is a quick and cost-effective way to quickly get a message out to your customer base. Whether you are promoting a flash sale, new arrivals, or have open tables at dinner time, a text message goes a long way. Unlike being on social media, texting your customer base ensures you are communicating directly with individuals that have patronized your business in the past.
The most important step you can take in your digital marketing strategy is becoming familiar with your customer base and knowing where they can be found online. No matter how well your platforms are managed, if the consumer just isn’t there, you won’t find any benefits.