That being said, before going any further, take note: MAKE SURE YOU CREATE A BUSINESS PAGE and NOT A PERSON!
If your company commits to being on Facebook, then you also need to commit to being on Facebook and utilizing the platform. Simply put: I’ve seen too many brands and companies have a static Facebook page that simply generates postings, but doesn’t communicate with followers who comment or message the page. If you have a Facebook page for your company, then you need to use it as a two way communication platform. You cannot simply rely on posting content and forgetting about it. Be proactive and reactive at the same time!
Now that you decided to commit to using Facebook for your company, you need to generate content for your audience. You should commit to generating content at minimum three times per week to grow your audience, interact with them, and provide additional insight. Don’t be too sales-y on Facebook; generate a mix of content that provides product or company updates, highlights staff or customers, and promotes the brand throughout the Internet.
Focus on engaging your audience, not simply selling to your audience. Facebook users want to engage with you, learn more information about your company than they would by visiting your website or reading an email about you. Give them insider information about your company; perhaps an employee spotlight or a Facebook only deal. Run special contests for Facebook users only who mention your page in a post, comment, or share your status or page with their own friends. This engages your followers to be more proactive.
We have a number of years of experience running company Facebook pages on our client’s behalf. Contact us if you’d like more information, pricing, or consultation on your Facebook page strategy.