We often find ourselves in a room with an expert talking away about many different ideas related to a topic and we’re sitting there thinking that we actually have no idea what he/she is talking about. That’s because they’re using the latest buzzwords and technical language without making relatable for the intended audience.
Well, technology and digital marketing are no different.
Imagine having a conversations about the cloud, servers, storage, wireless, printers, Facebook, Twitter, Periscope, DNS changes, SEO, and more without having any idea what each does, how it operates, and why it’s important.
At RyTech, we try to relate all of the strategies that we deploy to the individual with whom we are speaking. Making connections to businesses and their understanding of the strategies (whether it be social media or the infamous cloud) is an integral component of tech topics. As the technology continually changes and new terms become commonplace, relating these terms and outcomes to specific references is important.
We want to make sure that everyone we work with is comfortable with the information that is presented and they are making informed decisions. Saving the “tech talk” for the experts, we strive to make connections that are understandable for our clients.