A blog is a cost-effective, valuable tool that businesses and organizations can use today to market their products or services. Delivering consistent content to your audience keeps you front of mind with your customers, gives you a competitive edge and the only cost is your time. Here’s why consistently posting blog posts on your website—and distributing them through your social media channels—is a necessity for your business.
1. Telling a story
Blogging is a great way for companies to share their story. Whether it’s sharing the history of the organization, providing industry insight or giving information about the products and services you offer, telling it in a way that relates to the customer will build a platform of telling your story. Most people don’t want to read about raw data, they want to start a conversation, ask questions, gain insight and connect on a personal level.
2. Website traffic
Every page on your website, and the content housed on those pages, serves as an entry point into your website. Consistently publishing content to your blog page, and promoting the new blog post on your social media channels, gives your readers, customers and prospects an opportunity to get to know your business or organization. They do so by visiting your website, and if fresh content is there, they will likely engage. Keep in mind that your blog posts must provide valuable information to your audience in order to convert the website traffic.
3. Be an industry leader
Consistently providing information about your company, industry and products via a blog will give you credibility. Customers look for expertise when they choose to make a purchase. Your blog will give you a level of expertise and credibility that your competitors don’t have. When a reader sees you as an industry authority, they will likely be more willing to do business with you.
Blogging is an effective way to increase website traffic and get readers to engage in your website and social media content. When you make a personal connection through your company blogs and share your story, customers will view you as a credible source and someone they’re more likely to make a purchase from.