Google’s inner workings are composed of complex algorithms that change quite regularly. Cracking the code to put your website at the top of a quick search is not always as simple as we would like it to be. Blogging is a proactive way that can help your business optimize its visibility in searches, here’s why:
Chances are, you’re not updating your website frequently enough, nor do you necessarily need to, as the fundamental information shared on your website isn’t changing. But search engines love new content and blogs are a great way to feed this desire. Share news about your industry, updates about your business, professional images, videos, or tips and tricks. This is a great way to build relationships with your customers and with the Google index.
When writing a blog, you want to talk about hot topics pertaining to your business. You will begin to create a voice, and through this voice, certain words will become more prevalent in your language. If you are a realtor and use words like “home,” “homeowners,” “real estate,” “realtor,” or the name of the town in which you sell and list homes, when someone Googles these words, your chances of popping up improve. Use unique words but obscure so that others will not also be using these same words.
The more clicks you get, the longer you stay on top. Sharing frequently, engaging with your audience, and creating exciting content will help you get you the traffic you are looking for. Linking with social media by posting new blogs is a great way to retain visitors and get those clicks. The more you share, the more likely it is that you are on the radar of your intended audience.