Today, companies are attempting to determine how to best optimize their sites within the search engines and look for something even more to stand out on the first page of search results. Unfortunately, it is becoming harder and harder to do so without a social media presence. That being said, customers and search engines have come to expect to find companies in the social media scene. Whether it's Facebook, Twitter, LinkedIn, FourSquare, or the list goes on, it's imperative to start joining social media accounts.
I always tell my clients to choose one, master it, and then add another. Don't try to do everything at once. Start slow, but remain steady in order to reap the benefits that social media can provide!