1. Show off your client.
Use stunning photos of your clients on your website, social media and email campaigns. Nobody wants to see dull stock photos, so be sure to use professional photos that show off your clients and the work you do for them.
2. Get social.
Today’s social media is a bit different than the social media we first knew five years ago. It’s more visual. With platforms like Instagram and Snapchat on the rise, it’s clear that people like photos and videos. Be sure you’re pushing out compelling visuals on your social media channels, whether it be a professional photo, infographic or video.
3. Feature your company culture.
Your customers want to see the human side of your company. Post a photo of an employee or a photo of ‘behind the scenes at the office’ on your social media channels. This will give your customers a chance to put a face to a name and see what it’s like to work at your company.
Digital marketing is a complex machine composed of several different pieces, from a strong website, to customers finding you online, to email marketing, to having a consistent brand, to a consistent presence on social media, and more. But it all starts with powerful visuals. Just make sure that all visuals you post on social media, publish on your website or send in emails are branded with your company colors and logo. Having a consistent brand online will establish your company as a trusted source that customers can do business with.