By: Lauren Coffey
Facebook is a social media giant, but Instagram video may not have been their best idea. Many users have complained about a decreasing level of satisfaction in regards to consumption. Because the videos on Instagram are in the same feed as the photos, load times have become slower. In addition, users do not have the option to view strictly photos or strictly videos; every aspect of Instagram is intertwined into the user stream.
Although the filters and the ability to delete and re-record specific clips on Instagram Video may provide better video and editing quality for users, Vine still seems to be holding its own in comparison. Videos on Vine are 6 seconds maximum, cannot be altered during the creation process, and do not come with multiple filters. Yet, users have not abandoned the app. Vine encompasses the idea of a quick creation video with a short upload time of only a few seconds. Instagram video, on the other hand, can be a lengthy process of filming, editing, and uploading.
Vine users only have a few frames to impress or underwhelm their audience, so it’s easy to scroll past a boring video or repeatedly watch a well-made one. Instagram Video has a maximum length of 15 seconds, which is too much time in my opinion. As far as users’ attention spans, a Vine user can watch ten videos in a minute while an Instagram video user can only watch four (and that’s if they aren’t slowed down by pictures in their feed).
Vine seems to be the more efficient and user-friendly choice. The success of this Twitter app did falter a bit when Facebook released Instagram video. But a month after the initial buzz of Instagram Video, the Vine community is still standing strong to prove that this app is not going to be classified as a short-lived fad.