1. Keep your content concise
Let’s face it, we live in a world where people have short attention spans. Get your point across, and do so in a concise, direct and effective way. There’s a reason Twitter limits the amount of characters in your Tweets. There’s a reason why social media posts that contain photos or visuals get more attention than posts with text only. And that reason is viewers like concise messages. Think about the message you want to get across and deliver concisely. Make every word count.
2. Create compelling content
Without content that’s interesting and valuable to your audience, they won’t stick around (or even notice your content to begin with!) You want content that will convert readers into buyers and followers into lifelong and dedicated customers. Think about whether or not your content is educating your audience, entertaining them (think videos, photos, graphics and infographics) and if your content is aligned with your business goals.
3. Tell your story
There’s a reason that your company, business or organization exists. It adds value to the marketplace. Tell your followers what it is that you do, why you’re the best at what you do (don’t be ashamed of self promotion) and how you can add value to the lives of many. When you start to gain new fans, followers and connections on Facebook, Twitter, LinkedIn, etc. tell the world your story. Show that you’re human and they will be more likely to engage with you as a company.
4. Drive traffic to your website
Social media is not only a cost-effective way of reaching current and potential customers, but it’s also a great way to drive traffic to your website. Share recent blog posts, updates about your company, and information about your products and services—all leading back to your website. By doing so, you’re directing your audience to your digital identity—your website—where they can learn more about your organization and begin to build a working relationship.
Create Your Call to Action
When your audience spends time on social media, they’re looking for content that is compelling. In addition, if you want to build rapport with a mass audience, they’re looking for direction—so give them a clear and direct call to action. Think about what it is that you want them to do. Do you want to direct them to your website, read your blog, call you, email you or engage with your post? Whatever it is that you’re aiming to achieve on social media, create a plan and act.