Review your calendar
It’s important to know the important upcoming dates—Thanksgiving (November 24), Black Friday (November 25), Cyber Monday (November 28), Christmas Eve, Christmas Day, etc. These are all great opportunities to hold special sales and deals, attracting new customers and bringing back repeat business.
Increase your frequency
During the holiday season, you’re competing for business more than any other time of the year. By increasing the frequency of your holiday emails, you’ll be at the forefront of your customers’ minds. While quantity is key here, don’t neglect quality. Be sure that the content and photos you’re sending out is of high quality and high value for your customers.
Find last year’s holiday email campaigns and measure your results
Like any marketing campaign, you’ll want to set goals and create a clear strategy to achieve those goals. By measuring last year’s campaign results and striving to improve on those results, you’ll have a greater understanding of what it is that you want to achieve with your holiday email campaign and what you need to do to get there. Do you want to increase your open and click-through rates? Are you aiming to increase sales? Are you going to test different subject lines? Review last year’s results, set goals for this year’s campaign, and develop a strategy to achieve those goals.
Spending some time thinking about these areas of focus will help you determine your email marketing needs this holiday season. We’re still weeks away from the major holidays, but now’s the time to put a plan in action, and cash in on the conversions.