1. You’re not sure what makes you unique. A strong brand is clear, consistent and authentic. By communicating a focused and consistent message to your customers, you can avoid confusion and deliver your overall confident and trustworthy purpose. A brand refresh is an outstanding way to develop a smart, straightforward and powerful strategy.
2. Your brand feels stagnant. If your brand hasn’t had a makeover in a while, that doesn’t automatically mean you need a complete overhaul. But if something in your business feels outdated, it’s time to identify what exactly that is. It could be your website, your social media presence (or lack of), your logo, or how you communicate with your customers. Your brand might need a complete renovation, but it’s possible your image only needs a few adjustments to stay current. Simply ask yourself, ‘are we relevant to our customers?’
3. You recently changed facets of your organization. Whether it’s a shift in target audience, a personnel reorganization, or updated technology and equipment, a brand refresh can help align your company’s internal image and also appeal to new audiences externally. Your industry and business is likely ever-changing, and if you keep your image aligned with those changes, you’ll stand out from the competition.
4. You’re celebrating a milestone. A special milestone, like an anniversary, can be an advantageous opportunity for a shift in momentum. This could be the right moment to change your brand’s tone and take on something more innovative. If it’s your anniversary, congratulations! Take this milestone and turn it into a time not only to celebrate, but to re-evaluate.
A brand is like a foundation to a house. If it’s weak, or nonexistent, the house comes crumbling down. This is why it’s important to have a strategy that delivers a focused and efficient message to your customer base so that your business can withstand the constantly changing market. RyTech offers that strategy to our clients--a package solution called Biz Blitz. This solution take your business’s brand to the next level, as we thoughtfully invest the time and energy to define your brand and personality. Think about whether or not your image is relevant to your customers. If the answer is no longer ‘yes’, then check out RyTech’s Biz Blitz package.