The opportunities for digital marketing on mobile platforms are vast, yet, many business websites today still operate on design that is not responsive. In return, the potential to reach new customers is lost when your website is not mobile-friendly. Here are three reasons why you need to think mobile:
- We’re addicted to our phones. If you think mobile usage isn’t exploding, think again. According to a recent study released by Deloitte, Americans collectively check their smartphones 8 billion times per day. Our phones are integrated into our daily lives in ways most of us don’t realize. Our mobile usage has become subconscious behavior. We’re turning to the web for inspiration, education and research, and more often than not from our phones or tablets, rather than desktop. What this means for today’s businesses is that customers and potential customers are just a click away, all from the palm of our customers’ hand.
- Users run from non-user friendly experiences. According to Google’s Think Insights, when a user lands on your mobile website and is frustrated with the user experience or cannot easily find what they’re looking for, there’s a 61% chance they will leave immediately to go to another website, potentially a competitor’s. With responsive design, you provide a user-friendly experience and keep the user on your website, which could lead to sales.
- Life is easier with mobile. Whether it’s shopping online, surfing the web or looking for a good restaurant in town, consumers are using mobile for one simple reason—convenience. Our smartphones are always on us, and when we can visit a mobile website that offers fast and useful information and makes the experience seamless, it makes life a lot easier. As a brand and a company, you have great potential to take advantage of the convenience that mobile offers, and ultimately reach new customers. Convenience is expected from today’s consumers, so give it to them.
The mobile experience is changing constantly. Just a few years ago many consumers hesitated to purchase products and services on smartphones and tablets. A decade ago all internet usage came from a desktop. Now we’re experiencing a shift in purchasing habits and mobile website experiences, creating new opportunities for businesses to reach their customers. What do you think about responsive design and the mobile experience? Have you implemented it into your digital marketing campaign or planning to do it soon? Share your comments with us below!