Your online presence is a valuable asset and extension of your law firm online. However, it’s often times overlooked as you’re caught up in client work, paperwork, and everything else that comes with running a law firm. That being said, we’ve come up with three reasons why you should leverage your online presence and how you can do it. Take a look!
1. People Actually Do Their Homework.
Even if the majority of your clients from a referral source, people are savvy and are searching for your attorneys and your firm online. They are not only searching for the law firm name, but the individual attorneys as well. Consumers want to know as much as they can before they walk into your office because in all likelihood they’ve made the decision to hire you before sitting down. So, here are some tips to give you the leg up:
a. Make sure that your website puts your best foot forward, that it is accurate, and that it allows consumers to quickly get in touch with you.
b. Turn on alerts for online mentions of your firm and your attorneys so that you know when something is posted online about you.
c. Check what comes up in the top three or four results for search engines when you search for yourself!
a. Make sure that your website puts your best foot forward, that it is accurate, and that it allows consumers to quickly get in touch with you.
b. Turn on alerts for online mentions of your firm and your attorneys so that you know when something is posted online about you.
c. Check what comes up in the top three or four results for search engines when you search for yourself!
2. Honors & Awards - Are They Important? Yes and No.
To some, it’s important to be recognized by the various legal awards to demonstrate your legal knowledge, but there are so many out there from which to choose. That being said, there are consumers out there that will care more about your civic engagement or nonprofit partnerships or verdicts and settlements or client testimonials. Unfortunately, it’s all important and your honors and awards should be reputable and highlighted online.
a. Consider the big four honors and recognitions
b. Find out who nominated you and/or how you were chosen for other recognition
c. Links are valuable for SEO, so make sure you capitalize on the backlinks from these directories and awards.
a. Consider the big four honors and recognitions
b. Find out who nominated you and/or how you were chosen for other recognition
c. Links are valuable for SEO, so make sure you capitalize on the backlinks from these directories and awards.
3. Your Current Clients Want to Hear From You.
Once you’ve signed a client, you start all of your onboarding processes, gathering documentation, etc. How often do you check in with your clients informally? You don’t want to lose them because of lack of communication. Your clients want to feel valued, informed, and part of something larger.
a. Consider a monthly client newsletter that includes news about the firm as a whole, individual attorneys, your charitable contributions and volunteerism, and spotlighting different members of your legal team.
b. Add a Facebook page that specifically personalizes your firm, shares the positive things you’re doing within the community, and humanizes your firm to your current and prospective clients.
c. Publish frequently on your personal LinkedIn profile with highlights, articles you’ve written, new legal precedent that impacts your clientele, and more. This will get you noticed by those you’re connected with online.
Legal marketing is a competitive space, but that shouldn’t stop you from shining and leveraging your online presence to increase the number of clients you have and keep your current clients engaged.
a. Consider a monthly client newsletter that includes news about the firm as a whole, individual attorneys, your charitable contributions and volunteerism, and spotlighting different members of your legal team.
b. Add a Facebook page that specifically personalizes your firm, shares the positive things you’re doing within the community, and humanizes your firm to your current and prospective clients.
c. Publish frequently on your personal LinkedIn profile with highlights, articles you’ve written, new legal precedent that impacts your clientele, and more. This will get you noticed by those you’re connected with online.
Legal marketing is a competitive space, but that shouldn’t stop you from shining and leveraging your online presence to increase the number of clients you have and keep your current clients engaged.
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