1. People Actually Do Their Homework.
a. Make sure that your website puts your best foot forward, that it is accurate, and that it allows consumers to quickly get in touch with you.
b. Turn on alerts for online mentions of your firm and your attorneys so that you know when something is posted online about you.
c. Check what comes up in the top three or four results for search engines when you search for yourself!
2. Honors & Awards - Are They Important? Yes and No.
a. Consider the big four honors and recognitions
b. Find out who nominated you and/or how you were chosen for other recognition
c. Links are valuable for SEO, so make sure you capitalize on the backlinks from these directories and awards.
3. Your Current Clients Want to Hear From You.
a. Consider a monthly client newsletter that includes news about the firm as a whole, individual attorneys, your charitable contributions and volunteerism, and spotlighting different members of your legal team.
b. Add a Facebook page that specifically personalizes your firm, shares the positive things you’re doing within the community, and humanizes your firm to your current and prospective clients.
c. Publish frequently on your personal LinkedIn profile with highlights, articles you’ve written, new legal precedent that impacts your clientele, and more. This will get you noticed by those you’re connected with online.
Legal marketing is a competitive space, but that shouldn’t stop you from shining and leveraging your online presence to increase the number of clients you have and keep your current clients engaged.