- Share your new listings and open houses on social media and through email marketing. Whether it’s a paid, targeted Facebook ad, or a generic post about your upcoming open house, reaching customers on social media is a cost-effective and simple method to market your properties. The ‘shareability’ factor of social media also allows for greater exposure and reaching new customers that you didn’t know existed. Similarly, email marketing is an effective way to market your listings and open houses, as subscribers will likely forward your email to friends and family that are in the market.
- Don’t forget to thank your open house attendees and past clients. An excellent way to send a thank you message to open house attendees or a past client that you’ve recently worked with is through email marketing or text message marketing. Given that your clients or open house attendees have provided their contact information, sending them a quick thank you message through email or text can go a long way. Not sure what text message marketing is? Learn more here.
- Have a unique and personalized website. If you work for a real estate franchise like Coldwell Banker or RE/MAX, they likely provide their agents with their own web pages. The problem with these web pages is that they’re often not customizable and their features are limited. Having your own unique website with a personalized domain name can boost your rankings in search engine results and it allows you to keep all your listings in one place with more photos and longer property descriptions. You can also highlight recent sales or totals from the previous year. When you have your own website, the Contact page is also very important, as visitors will be looking for your phone number or email address. You want them to easily find you.
- Highlight your properties with custom graphics. Having custom graphics designed for your listings can help promote your properties in a unique way. A custom graphic can feature professional photos of the home, the address, the price and other important details of the property. You can then share the graphic on your social media channels, your email marketing and/or your website. A compelling graphic will likely increase engagement and improve the overall marketing of your listings.
Like most industries, real estate is a competitive space today. You may be wondering, ‘how can I reach new customers online in ways that my competition isn’t?’ Using these four tips to get in touch with buyers and sellers can help you stand out from the crowd and engage with your clients in a completely unique and fresh way. Are you ready to master digital marketing and increase your sales?