#1. Time - Do you have the time to learn and stay on top of changes?
Every company has specific needs when it comes to SEO, as each organization has unique customers, competitors and goals. But there is one common denominator: SEO is time consuming. Depending on the latitude of your SEO campaign, and whether or not you’ve invested in SEO before, search engine optimization requires extensive time to learn and stay on top of the ever-changing trends.
#2. Knowledge - Do you understand the technical and content components of SEO?
If SEO is a foreign term to you, your basic knowledge of how it works and the technicality of it is likely minimal. Will you take the time to learn today’s SEO best practices? Do you have the resources to learn it on your own?
#3. Research - Are you using the right terms?
Like any other marketing strategy, SEO requires extensive research. In order for customers and prospects to find you online, you have to know what search terms they are using. Understand your organization’s specific SEO needs by doing the right research and using the right search terms and keywords.
#4. Tracking - How are you tracking conversions, leads and insight?
Measurement is crucial to SEO success. When it comes to how (or if) customers are finding you online, leads and conversions matter. Are you tracking conversions and leads from your SEO efforts? Gaining insight, like which keywords are sending traffic to your website, is a critical step to tracking your SEO.
Gain an edge this year with effective SEO. When determining whether to outsource SEO, ask yourself whether you have the time to learn and stay on top of changes, if you have the right knowledge to do the work yourself, if you’re prepared to do the research and if you have the resources to properly track your SEO performance. Are you ready to give SEO the attention it deserves? Hiring an expert might make the most sense for your company or organization to get ahead of the curve.