1. Define your goal
Like an marketing strategy, it’s important to have an end-game goal in mind. Clearly define what it is that you’d like to accomplish with your drip campaign and stay focused on moving towards that goal when you’re creating your content.
2. Keep it short and concise
Shorter headlines, sentences and words tend to work most effectively for drip campaign emails. The reason? We have shorter attention spans today than ever before. People want information and they want it quickly.
3. Create suspense
Suspense will attract your audience and keep them engaged. You want to build a following and provide compelling content that will keep them coming back for more. In each email of your drip campaign, indicate that more is coming soon. This will keep your reader excited to learn more every time they open a new email from you.
4. Don’t be afraid of the P.S.
Let’s first cover what P.S. means. It stands for postscript, and it’s a great way to wrap up your closing argument and summarize to your reader what it is they should care about. Give them a call to action. Give them the most valuable information in the P.S. Your reader won’t necessarily remember everything they read in your email. They might not have even read everything. So utilize the P.S. to leave a lasting impression.
Every business and every industry is different than the other, which means that every business has their own unique marketing objectives. A drip campaign is a great way to articulate your organization’s message and why your customer should do business with you. Keep your audience engage, get them to come back for more, give them a call to action, keep it short and concise, and show your personality. Do this and you will likely find in increase in engagement and hopefully an increase in sales. Have any tips of your own to improve an email drip campaign? Share your thoughts in the comment section!