1. Convert social engagement into sales.
Are you engaging with your customers on social media? When they like your post, retweet or comment on your tweet, or share your Facebook post, are you reciprocating? Say ‘thank you’ via a comment or retweet one of their posts. What comes around goes around. Building these positive relationships with your customers on social media may lead into sales if you do it consistently and genuinely.
2. Create a call to action.
It’s important to keep your social media activity light and every once in awhile show that you’re human, but balance it with a consistent call to action. What’s your end-game goal? Do you want to drive traffic to your website or blog? Are you promoting a specific product? Give your followers clear direction as to where you want them to go and what you want them to do (or purchase!)
3. Sometimes you have to spend money to earn money.
When was the last time you invested in social media advertising? By boosting a Facebook or Instagram post, or pushing targeting ads out to a specific demographic, your post will reach a greater audience that you wouldn’t be able to reach with a regular post. Strategically advertise on Facebook, Instagram, Twitter and LinkedIn, and you’ll find your organization receiving higher engagement and more traffic to your website.
4. Keep track of your analytic reports.
Do you track your social media activity? It’s important to know how many followers you’re gaining each month, the type of posts that perform the best and which day of the week is most effective to post. This type of raw data is invaluable to succeeding on social media and to ensure you’re getting the most out of it.
Putting it into action...
Social media is perhaps the most effective, cost-effective and convenient method of digital marketing today. You can reach customers with the push of a button. But it’s important to first understand how to strategically maximize your social media activity and convert that engagement into sales.