4 Tips to Get the Most Out of Your Facebook Advertisements

If you’re looking for new ways to get your content in front of more people, it’s time to consider investing in Facebook advertisements. Facebook advertising allows you to get your content not just in front of more people, but in front of the RIGHT people. Below, we discuss 4 tips you should consider in order to get the most out of your Facebook advertisements.

1. Determine Your Target Audience 

It’s appealing to think your content could be seen by hundreds, or even thousands of people. However, it won’t matter if thousands of people see your ad if they’re not the right audience. For example, if you want to advertise wedding planning services, but you send the ad to all users in Chicago, IL aged 18-65, you’re probably not going to have a lot of success. 

Within Facebook ads, you have the ability to really narrow down the audience in order to reach the most interested users. Facebook has a great feature called Audience Insights, which allows you to learn more about your audience. You’ll be able to get information like demographics, page likes, location, Facebook usage, and purchase activity. In order to achieve a return on your investment, it’s crucial to determine your target audience and tailor your message to those viewers.

2. Choose the Right Visual

​Once you determine your target audience and message, it’s time to think about ad creative. Whether you’re including a photo or video, be sure to have your intended audience in mind. Are you targeting women aged 25-35? Consider that when selecting the appropriate photo. Use authentic photos over stock photography whenever possible. 

It’s important to mention that Facebook has strict rules when it comes to how much text can exist on your image. Try to include most of the text within the body of the post, rather than on the ad’s image. Images that include text will be subject to review by Facebook before approval. For more information about text in ad images click here.

3. Optimize for the Intended Result

​In order to determine if your ad was successful, you’ll need to figure out what your intended result is. You may be focused on engagement (link clicks, likes, etc.), or maybe you’re hoping to get more people to sign up for your company newsletter. Whatever your goal is, be sure to keep that in mind when evaluating the results of your ad.

4. Monitor Your Ads Performance and Make Adjustments If Necessary

You’ve determined your goal and published your ad, but you’re not done yet! Now that your ad is running, you’ll want to periodically evaluate the results and make adjustments if necessary. You will be able to see results in real time and make changes whenever you’d like. For example, if you notice your reach is low you may want to consider adjusting your audience targeting parameters.

Facebook advertising is an incredibly valuable tool used by many businesses today.  We hope you’ll use these four tips when strategizing for your next Facebook advertisement. 

​Comment below or contact us with any questions, we’d love to hear from you!

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