Digital marketing just may be your answer! In a sea of real estate agents, you want to be the one that stands out amongst the crowd. That is why utilizing your personal social media pages by posting relevant and trending topics within the real estate industry will keep you at top of mind when a client is looking for a broker with a high level of expertise.
Check out these five reasons as to why, as a real estate broker, you should be utilizing social media:
1. Your friends and family will share, comment, and like your posts, thus gaining the trust of their friends and family.
Your friends and family know you better than anyone and are able to advocate for your services. They can also like, share, comment, etc. on the articles that you share and pictures that you post, bringing traffic back to you and your services.
2. Being social MATTERS.
In a world of constant sharing, you want to make sure you stay at top of mind. Having a social presence will help you be seen as a trend-setter in the industry, and potential clients will want to turn to you for help.
3. You can share your success stories
Gaining new clients is a hard task, but past testimonials can help. Appeal to your audience by sharing success stories. Include pictures of your most recent sell, or share your accomplishments and accolades.
4. You are able to show your personality.
Are you a real estate agent proud of your hometown? Social media is where you can showcase that! When you let your personality radiate from social media platforms, your clients will get to know you on a different level.
5. You can listen to what your clients want and need.
Engagement is key! Pose a question about the real estate industry to your current circle of friends. This will help gauge your market to see what they are looking for. Once you get their responses, you can either change up your current strategy or stick with what’s working. Being on social means doesn’t always mean you have to be the one doing all the talking! Listening is important, too.
Are you a real estate agent looking to utilize social media? Let RyTech help! Check out our newest package, RyTech for Real Estate.