- Start with a Google search. Find out what’s out there about your business on the Internet. If you haven’t put your business out there, then you might not know if someone has provided you with a review, offered a suggestion, or sought information about you. You might also need to look and see what other companies or brands are using your name out there. There’s a lot of information you can gather from a simple query on a search engine.
- Search through Social Media. Take a minute to run quick searches through the major social media channels (i.e. Facebook, Twitter, etc.) and see what people are saying about you or other businesses that might share your brand name. This is an excellent way to see what people are (potentially) saying about you in a more informal manner.
- Determine Your Top Two. In what two areas would you see the most success with a change? Perhaps with a website or perhaps with a Facebook page, maybe even a Twitter account? Where will you see the most “bang for your buck” when it comes to your business? Figure out these top two areas and go after them.
- Implement the Progress. Where can you improve and how can you implement these improvements? Well, you might be able to improve your presence by having a website or adding a social media profile. If that’s the case, then determine your progress and how you’ll get there. You might be able to do it on your own or you might need to consult with someone about how to proceed. Asking for help at this point isn’t a sign of weakness.
- Determine a Strategy. Your online business presence is only as good as the strategy that goes along with it. Have you been on social media for awhile and aren’t seeing any results? Well, you might need to change your ways and strategize content to make the biggest splash. Don’t be afraid to engage with others across the Internet and actively look for others who might be potential customers or connections for you to have.
Analyzing your online presence is an important step in understanding how others might view your business. If you’re primary target is millenials, then you better add a social strategy. Whereas, if you’re customers are primarily local, then you need to adjust and engage with the community. No matter who your clients or customers are, you at least need to analyze how others are viewing you.