When you have a happy customer, it’s important to get a testimonial from them and share it with your network. By doing so, you’ll add credibility to your name and give potential customers a reason to do business with you.
Products and Services
Your products and services keep you in business, so showcase them to your audience. People want to know about the products or services that you offer and how it can benefit them.
Sharing some of your company’s history through throwback posts is a great way to highlight where you came from and what makes your company the organization that it is today. You can use the hashtag #tbt or #throwbackthursday with fun photos from the past.
Industry News or Advice
By sharing helpful articles, advice or industry news, you position yourself as a thought leader and showcase your level of expertise. It’s all about providing value to your audience.
If you’re holding a special sale or discount, get the word out on your social media channels. Sharing the details of the discount and where they can go to order will be helpful for your followers.
Holidays and Events
Posting on special holidays is a great way to boost engagement, offer a warm message to your followers or thank your customers. You can also post past or upcoming events that your company partakes in to show the types of activities that matter to you.
When developing a social media roadmap, it’s important to consistently publish content that adds value to your audience. Think about what matters to them, the types of problems they face every day, and provide a real solution. You can show your human side by posting behind-the-scenes photos, historical posts and company events, but be sure every piece of content you publish helps your followers take real action.