When a customer decides to purchase goods or services from you, they’re making an emotional decision and investment. In a digital age where user-created content is gaining momentum, a customer testimonial is a significant boost in an organization’s marketing campaign. Testimonials provide substantial credibility, greater persuasion and attract new potential customers by kindling emotion.
What’s so great about testimonials?
Are you facing the challenge of reaching new customers in your market? Is there a communication gap between you and your audience? Testimonials mitigate the sales-like tone of presenting your product to potential customers, which eases the process of conversion.
You may be thinking that your organization is too large or too small for testimonials. Regardless of the size of your business, you likely have customers. And your current customers may be more than willing to give you a convincing testimonial if you ask.
Customers show predictable buying decision patterns.
People often buy a product or service based on referral. Knowing that a trusted friend or family member bought a product and is satisfied with the outcome gives them confidence in purchasing it themself. Including testimonials in your email marketing, website, social media strategy or advertisements will highlight a personal and tenable touch to your digital marketing.
Your clients likely won’t provide a testimonial unless you first ask for one. Reach out to your current and past customers to ask for a thoughtful blurb about their experience with your company. They will appreciate the fact that you thought of them and reached out. It doesn’t have to be a lengthy testimonial--one sentence is enough, and often sends a more powerful message. You can provide them guidelines so they have an idea of the style of testimony you’re asking for.
If you’re looking to revitalize your organization’s digital marketing efforts, RyTech can be your partner. Contact us today to get started.