In his Ted Talk, Sinek speaks to the importance of identifying not just who you are as a company or what your business does, but why you do what you do. Inspiring action in your business is about finding your “why” and using that to communicate with your audience, your customers and ultimately drive sales.
Find Your Why
Identify Your Audience
Strategically Select Your Social Media Channels
Create a Robust Content Strategy
Developing a content/social media strategy for your business will allow you to draw a clear roadmap as to how you are going to tell your story, effectively reach your audience, and promote your business.
It may be tempting to talk about all of the amazing things that your company provides, but take a step back and really strategize. Hone in on a few service offerings within your business rather than throwing everything at your audience at once. Well crafted content signals to your audience that your services are valuable and ensure that your message is clear.
Provide a Thoughtful & Unique Narrative
Leveraging industry buzzwords and keywords in your social media content is a great way to position yourself in a way that is easy for your customers to find you when researching online. Creating an identifiable and creative hashtag for your business is also an effective way to cultivate brand recognition and make it easy for your audience to remember and search for you on social media. Accompanying these buzzwords and hashtags with picture and video is an easy way to draw more eyes to the content you are distributing.
Humanize Your Organization
As Simon says, “People don’t buy what you do, they buy why you do it,” so tell them why!