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Consistent, Concise, Compassionate and Clever: The Four Cs to Maximize Your Social Media Campaign

3/30/2016

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Social media is an arena often considered to be permeated with posts, opinions, photo sharing, and status updating. Our technology-driven world thrives on digital media. No, we depend on digital media. If your brand isn’t utilizing and maintaining social media, you’re losing out on the opportunity to engage with your current and potential customer base. It’s a crowded space, but here are four ways to effectively maximize a social media campaign, and deliver compelling and reliable content.

Be Consistent; Be Pertinent
People engage with content that matters to them. Know who your target audience is and share stories, trends, articles and helpful information about topics they care about. Holidays, events and real-time posts are popular topics that captivate people.


Be Concise
You have mere seconds to engage your audience. They won’t stick around if they aren’t interested. And lengthy, descriptive and boring captions will surely lose your customers’ interest. Your viewers will be less likely to scroll over your content if you use concise and dynamic language.


Be Compassionate
This one may take some extra effort on your part. You may have to stop and put yourself in your customer’s shoes. Ask yourself how you want to engage with your social media community. Do you want to get to know them better? Know how they act, feel, talk and act? Be compassionate. Understand what topics concern them and what information compels them. Additionally, engaging in conversation on your social media posts is important. When your customer base comments on your photo or post, show them that you care by responding. It will build strong relationships and show that you value them as customers.

Be Clever
Words can be powerful, but in the digital world that we live in, words are everywhere around us. Sometimes you need to think outside the box and generate creative ways to engage your audience. Depending on which social media platforms you use, a photo, infographic or video can be more robust.  You want to create opportunities where your viewers feel compelled to share or repost your content.
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Coming Full Circle
There’s a lot of commotion in the social media universe. It’s crucial for your brand to establish a social media presence and connect with your audience on an authentic and personal level. Be the source of important information to your customers. Deliver consistent and concise content in a compassionate and clever way. Inspire your viewers to come back for more. When you build an enthusiastic and dedicated following, they will in return inspire you to keep producing a high quality social media campaign.

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How to Claim Your Spot in Your Customer’s Inbox

3/22/2016

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Email Marketing
Most of us receive several emails a day, perhaps hundreds of emails a day, littering our inboxes and leaving us feeling overwhelmed.  Personally, you may often have thoughts like: How do I begin clearing out my inbox? Why am I receiving all of these unwanted spam emails? Which emails have value and which ones can I ignore?

It’s a world filled with information, notifications, follow-up questions and calendar invites. And when we receive an advertisement in our inbox, it’s almost routine to immediately drag it over to the trash bin without opening it.

So, the question then becomes, how do you claim your spot in your customer’s inbox? It’s a crowded space, but there are effective solutions to grab your audience’s attention, if you’re willing to earn it.

1. First impressions are everything
Grab your audience’s attention from the get-go. A powerful subject line—one that relates to your customers on a personal level—will create a fundamental connection and leave a lasting impression. It’s also important to offer something, perhaps a free gift or piece of valuable information, rather than loudly and directly selling your product or services.

2. Expose your company culture
Like all strong content, every email sent to your customers should remind them why they opted-in to your email list in the first place. Show your personality, convey valuable and meaningful content, and deliver a message that highlights the extraordinary work that you do. Be sure the body of your email follows through on what your subject line offers. Having clarity and consistency in your messaging will add credibility to your company’s image.

3. Inspire engagement through compelling content
You can offer valuable information, tips and advice about your product, services and industry within your emails. If you want to engage your audience, be the leading source, or the expert, in your industry. Be the company that people talk about when your industry comes up in conversation. Don’t be afraid to showcase current customers that are benefitting from what you offer. When potential customers hear positive news from current customers, it adds value to your product without having to directly sell.

Email marketing is a powerful way to reach current and potential customers and build brand loyalty. If you differentiate yourself in the subject line and introduction of the email, share your company culture, and deliver engaging content, you can claim your spot in your customer’s inbox. Give them reasons to read your emails. Give them quality, and they will reciprocate in such a way.


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A Satisfied Customer Says A Lot: Why Testimonials Boost Your Marketing

3/15/2016

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When it comes to organic marketing, there’s nothing sweeter than a testimonial from a satisfied client. It shows potential customers why you’re great at what you do, and the quality products or services you can offer them.

When a customer decides to purchase goods or services from you, they’re making an emotional decision and investment. In a digital age where user-created content is gaining momentum, a customer testimonial is a significant boost in an organization’s marketing campaign. Testimonials provide substantial credibility, greater persuasion and attract new potential customers by kindling emotion.

What’s so great about testimonials?
Are you facing the challenge of reaching new customers in your market? Is there a communication gap between you and your audience? Testimonials mitigate the sales-like tone of presenting your product to potential customers, which eases the process of conversion.

You may be thinking that your organization is too large or too small for testimonials. Regardless of the size of your business, you likely have customers. And your current customers may be more than willing to give you a convincing testimonial if you ask.

Customers show predictable buying decision patterns.
People often buy a product or service based on referral. Knowing that a trusted friend or family member bought a product and is satisfied with the outcome gives them confidence in purchasing it themself. Including testimonials in your email marketing, website, social media strategy or advertisements will highlight a personal and tenable touch to your digital marketing.

Get started.
Your clients likely won’t provide a testimonial unless you first ask for one. Reach out to your current and past customers to ask for a thoughtful blurb about their experience with your company. They will appreciate the fact that you thought of them and reached out. It doesn’t have to be a lengthy testimonial--one sentence is enough, and often sends a more powerful message. You can provide them guidelines so they have an idea of the style of testimony you’re asking for.
If you’re looking to revitalize your organization’s digital marketing efforts, RyTech can be your partner. Contact us today to get started.

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3 Ways the New Facebook Reactions Could Affect Your Brand

3/8/2016

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If you haven’t yet noticed, Facebook’s ‘Like’ button has recently received a supercharge, meaning you’ll be seeing some interesting changes to your newsfeed. When a friend posts a photo or status update, you now have the option to use one of the new Reaction emojis, if you need more than the standard Like button to express how you feel. There are now five additional Reactions to express yourself, alongside a ‘like’: ‘love,’ ‘haha,’ ‘wow,’ ‘sad,’ and ‘angry’.

So, how does it work? 
To choose one of the Reactions, hold down the Like button on mobile or hover over the Like button on desktop when you want to respond to a post. The Reaction images will then appear. 
Facebook has made the Reactions upgrade to give users the option to express empathy, and not necessarily reject a friend’s post with a thumbs down icon. This allows people to more accurately communicate how they feel about content that they find in their news feed.

What Reactions Could Mean for Your Brand
Not only is Reactions available on personal pages, but the new functionality is also available for business pages, meaning that this could be a significant update for brands on Facebook. Here are 3 potential ways the new Facebook Reactions could affect your brand.

1. It’s a new and creative way to measure emotion. Reactions provides a new way to measure emotion and evaluate exactly how an audience reacts to your page’s content. 

2. It allows you to get to know your customers better. Before the update, Facebook users had limited options to react to a post. Ignore it, like it, share it or comment on it. The new Facebook Reactions now allows users to share exactly how they feel towards content.

​3. It could mean a decrease in comments. Although the Reactions update has many benefits, it could mean a decrease in comments, for one main reason--reactions is meant for users to react to posts without necessarily leaving a comment. It provides your audience with more options to communicate their feelings without taking the time to type a comment. While brands may see less commenting on their posts, the Reactions update may also lead to more quantitative methods to determine the emotions of your audience.

The new Facebook Reactions is an innovative update and it will be interesting to see the evolution of how users interact on the social media platform. Leave a comment below so we can hear your thoughts about the new Facebook Reactions and how you see it improving your brand on Facebook.

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