Robin Brown, Graphic Design Associate
Because the designers on a crowdsourcing website only get paid if their logo is chosen as the final design, they don’t have a lot of time to commit to each logo design. Instead, they submit similar designs to multiple companies while using common or free images and graphics instead of taking the time to create custom ones. A reputable digital marketing agency takes the time to research your industry and come up with appropriate solutions, whereas a designer who only has a 1/30 or 1/100 chance at getting paid for their work does not have the time to take these steps.
Your Branding Is An Investment
Similarly to how you would hire an agency to create a custom website for you and are willing to pay more for this experience, a logo is an in-depth investment. You want to ensure that you are working closely with the designer every step of the way and that each element of your brand is unique to your business needs and goals. Your logo design is a process and it’s one that you should be a part of.
Too Many Choices with No Professional Guidance
While it may be true that crowdsourcing a logo will provide you with more initial logo options, you won't get the personalized guidance that comes with working with an agency. Yes, it can be helpful to ask friends, family, and co-workers for their opinions about initial concepts, but it’s even more valuable to have the input of a professional designer. A professional designer can help you answer questions about color schemes, font choices, industry trends, and can help you choose a unique logo concept that will withstand the test of time. Designers should be invested in your brand personality, goals, and vision.
After Logo Completion
After your logo is completed, it’s helpful to have a designer you feel comfortable working with, who has experience with your brand and understands your goals. A huge component of brand identity is consistency across channels. Working with a professional agency to design your logo allows for more collaboration between other staff members or designers to better capture the look and feel of your brand identity.
4 BENEFITS OF WORKING WITH AN AGENCY FOR DESIGN
1. Unique Logo
You can feel confident that your logo is 100% unique to your brand and has been created after extensive industry research, knowledge of design trends, and is an appropriate solution to representing your company visually.
2. Professional Guidance
A digital marketing agency can provide you with well-rounded insight to help you make choices about color schemes, fonts, and layout while taking your feedback and ideas into consideration.
3. Consistency Across Channels
Consistency is indeed key. A digital marketing agency will ensure that your brand identity is translated correctly and efficiently across all your marketing channels. From social media graphics to print marketing pieces, your brand icons, colors, and message will come across in the best way possible.
4. On-going Design Support
Once you’ve worked with a digital marketing agency to create a logo, the digital marketing agency becomes an invaluable, trustworthy resource in case you need design services in the future. You can have peace of mind knowing the designers understand your brand identity and are invested in communicating your story in the most effective way. Completing additional projects is only a phone call away.
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Robin Brown, Graphic Design Associate
Our Social Squad recently attended Sprout Sessions Live put on by our partners at Sprout Social in their downtown Chicago office.
We had the opportunity to hear from some of Sprout’s leaders, representatives from big brands who use Sprout Social for their social marketing efforts and speak to other agencies partners just like ourselves about how we use Sprout day to day. We discussed our most successful strategies and discovered new ways to use Sprout Social for client success.
We all came away inspired. We discussed new ways to think about social media, learned new tools to implement into our daily work, and made some great new connections in the Chicagoland area. We’re so grateful to Sprout Social for our continued agency partnership and love getting to learn about all of the new tools and different ways to use Sprout for our client’s success. With all the great takeaways we got from Sprout Sessions Live, we thought we’d share some of our favorites with you!
See what each of our team members found the most valuable from our day at Sprout Social:
Ashley: Sometimes as social media marketers, we get so caught up in hitting a certain number of posts a day that we don’t always think about what we’re posting. Quality over quantity should be key when it comes to content creation on social media channels.
Beth: We got to hear from some big brands who are working with Sprout Social. They use and enjoy all of the features of Sprout Social for posting, reporting, etc. But when pressed to name their favorite aspect of Sprout, they each said that using the social listening tools were the most valuable. They have found that listening to the existing conversations online can replace focus groups - you can get an unbiased, unfiltered opinion from any group of people, any specific geographic area, with specific interests. They then use this data to practice empathy and be more relevant. I found it so interesting that the social listening software helps them to learn, focus, measure, and optimize their marketing plans to achieve their goals.
Eileen: It’s great to be a conversation starter on social media, but it’s also important to find and participate in existing conversations in the industry and social listening is a great resource for you to locate conversations and influencers relevant to your business.
Kathleen: Authenticity and transparency are so important when planning your social media strategy. Don't be afraid to share the everyday moments that may seem insignificant. Sharing these moments can have the greatest impact because your audience wants to feel like they know and understand your business. Be real to your brand and find your voice - once you do that, you'll see success from your social media efforts.
Kristin: Work to establish your brand’s voice and stay true to it when communicating with your audience. Don’t try too hard to be trendy or funny, your audience wants you to be real.
Shannon: Audiences are looking for a real connection online. It doesn’t matter the platform, people want authenticity and conversation. Be open. Be Real. Be empathetic.
This is just a snapshot into what we learned and thanks to Sprout Sessions Live, we’re freshly motivated to get outside of our daily tasks and think big picture of our clients’ social efforts. We enjoyed being together and discussing how these ideas could be applied to our clients. If you want to learn more, reach out to one of our Social Squad members to see how RyTech, LLC can help your organization.
Pay-per-click (PPC) advertising is a cost-effective way to drive highly relevant traffic to your website. We often think of PPC as a sprint. If you’re looking to get results quick, PPC is the right option for you. PPC allows a business to target potential customers at key points in the marketing funnel. Let’s take a shoe retailer who is having a special promotion for their new line of shoes. PPC allows the retailer to get their shoes in front of as many people as possible during their special promotion. After all, if you’re looking for new shoes you’re most likely using Google. Shoe retailers aren’t the only industry that can benefit from PPC.
Industries Ideal for PPC
Here are three industries that have historically seen great results when using PPC. If your business is in one of these industries, think about leveraging PPC in your next digital marketing strategy. You’re bound to see a great return on your investment (ROI).
1. Doctors - High Customer Lifetime Values
One industry that has a typical high customer lifetime value is the medical industry, specifically doctors. For example, when we’re kids we typically will go to the same pediatrician until we’re of the appropriate age. That pediatrician has accrued a large sum of money over the course of time. The same scenario applies to speciality doctors who have their own practice. With this high customer lifetime value in mind, the cost of acquiring a new patient has long lasting impacts. Let’s take for example an ENT(Ear, Nose and Throat) doctor. The search term “ENT near me” has almost 3,000 search per month with an average cost-per-click (CPC) of about $2.00. According to MD Save, an average ENT visit costs anywhere from $144 to $425. If just one person converts on your ad, you can see more than a 50% ROI and that’s only one visit. Imagine the new patients and repeating patient visits the ENT sees annually. PPC is certainly an effective strategy for doctors.
2. Lawyers - High Margins
It’s no secret that lawyers can cost someone thousands of dollars depending on the case. Although lawyers might not have a client as long as a pediatrician does, they can make a heavy amount of money on a single case. The law industry has some of the most expensive keywords. This is due to both the competition and the amount the lawyers are willing to spend to get someone at the moment they’re looking to hire a lawyer for their case. Let’s take for example someone who needs to take care of a loved one’s estate. This can be a difficult and time sensitive task requiring the help of an estate planning attorney. Where’s the first place a person might look for an estate planning lawyer? You guessed it, Google. Depending on the practice area, lawyers can show their ads to high intent individuals looking to book a consultation immediately.
The best way for lawyers to make sure the right customers are clicking on their ads is to make sure they’re bidding on the right keywords. Let’s take the estate lawyer for example. It would not be advantageous for him or her to be bidding on keywords that aren’t specific. He or she would gain more success if the keywords were location and practice area specific. Bidding on keywords like “estate lawyer in Chicago, IL” and “Estate lawyer near me” are just a few examples.
3. Retail Businesses - Seasonal or Event-Based Value
Valentine's Day is the perfect time for chocolate and flowers. So, what if you’re a floral company that is looking to raise awareness for your Valentine’s Day flower sale? Say no more, let PPC take over and sell your flowers for you. The great thing about PPC is that it allows you to run paid advertising during your own time and schedule. You don’t have to spend money on seasons that aren’t historically known for driving sales. Floral companies are just one example of how PPC can grow a brand in a short amount of time.
Here’s another example. Pool maintenance companies see their peak season during the summer months. However, they don’t want people to be clicking on their ads during December. They want to be showing their ads to people who are ready to schedule a pool cleaning. People are more likely going to be searching for pool cleaning during the summer and are more likely going to use pool cleaning services during this time as well.
During certain events, like Black Friday, certain industries can take advantage of popular search terms and show their ads during these search trends. Let’s take a company that specializes in Black Friday sales. By capitalizing on trends related to Black Friday, this company can generate more revenue during peak purchasing times.
It’s clear that this keyword is searched only during the holiday season. So, having a PPC campaign including keywords like “phones on sale for Black Friday” or “Black Friday phone sales,” will lead to increased sales and brand awareness.
There are many elements to consider when deciding if running a PPC campaign is right for your business. Begin by examining your current marketing efforts. Are you easy to find online? Are you running a sale during a specific season? Do you have high margins in your industry? Your PPC campaign is an investment, depending on your industry, so it's important to get it right!
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Brendan Nemeth, SEO & PPC Associate