Do you feel like you are blending in with your competitors in marketing and looking for something that will set you apart? Utilizing text message marketing can provide your business with a competitive edge. Being the most widely used and frequently used app, texting can help your business from a deeper, more personal relationship with your customers. This tool can be valuable in many industries when used properly. Check out our 6 guidelines when crafting a text to your subscribers.
1. Be brief.
With SMS text messages, you only have 160 characters to deliver your message. Think about when you're reading your text messages - are you reading with undivided attention? Chances are you are multitasking as they pop up at work or when you are out and about. So, it is best that you keep your message short, sweet, and to the point. Keep the core of your message in the beginning, because it will appear in the preview.
2. Be relevant.
The last thing your customer wants is another way in which spam cam infiltrate their lives. Know your audience so you can provide them with valuable information and offers. It’s beneficial in text message marketing to segment your mailing list, as to create focused clientele groups.
3. Create a sense of urgency.
If you leave the offer open ended, chances are your audience will forget. One example of great text message marketing is for restaurants sending out a text for open tables. People will want to respond right away so they can secure their spot before someone else snags it. No matter what industry you are in, it is best to have redemption window of 48 hours so you are not overlooked.
4. Be timely.
Send your message at times when when you know actions are most likely to be taken. A shopping deal can be sent during lunch breaks, after work hours, or the weekends, dining deals during meal times, or whatever time best compliments your offer or information. In the same fashion, be aware of how frequently you are sending messages so it does not become a turn-off.
5. Give a call-to-action.
There's no need to get caught up in being too creative here. Keep your message crystal clear and encourage the customer to “shop now” or “show text to redeem.” Simplicity can go a long way here.
6. It's all about branding.
Because you will not be coming into your audience’s phone as a contact, make sure that it is clear who you are right away. Include your name or brand to avoid any possible confusion.
Text message marketing is a powerful digital marketing tool that can set you apart from the crowd. Are you interested in learning more about text message marketing can be effective for your business? Click here to create your FREE account online today and begin communicating with your customers in a unique way.
Text message marketing is a powerful digital marketing tool that can set you apart from the crowd. Are you interested in learning more about text message marketing can be effective for your business? Click here to create your FREE account online today and begin communicating with your customers in a unique way.
RSS Feed
