Today more than ever, people are choosing to do everything online. Including shopping, booking restaurant reservations and doing research to name a few. So, it’s imperative that you have a website that can capture and hold the attention of your potential clients while also being easy to use. With 78% of internet users conducting product research online, it’s important to have a visually appealing and user friendly website. Here are five tips to make your website more appealing for users:
Update Your Logo
Utilize High Quality Photos
One of the easiest ways to improve the quality of your website is by adding high quality, high resolution photos. It’s no longer a burden on your wallet to hire a photographer to take pictures of your office and your team. With today’s technology you can even take high quality photos with your cell phone and get great results. And, if you have a good eye, your photos can go a long way toward communicating an authentic, solid first impression that successfully tells your organization’s story.
More Importantly, Make Your Website Mobile Friendly
Add Videos to Your Website
Keep Your Website Clean and Easy to Navigate
Have you recently updated your website? How did you make your website more appealing? Drop us a comment below to share your experience.
Update Your Entire Twitter Profile
Your first impression is your Twitter profile picture, your bio, and your header photo. For your business, a logo or business name is the best profile picture. It’s a small circle, so pick an image that is easy to decipher, but still unique.
Under your photo, you have 160 characters to summarize what you do. Describe your business, include keywords, and reference your differentiator. Without this, followers may not know if they have the right account, so give them confidence that they have found who they are looking for.
Including your location will help other local businesses and local Twitter users find you.
Definitely include a link to your website, blog, or wherever you want to direct people.
The header photo across the top is an opportunity to share more about your business or humanize the company. Add a photo or an image to give a follower more information about you. You can also add words over the top of the photo or image. Just remember to check the image on your computer and on your mobile device, sometimes the mobile view is narrower.
Helpful Tool for Developing Custom Graphics
canva.com is a free website that can help you create simple graphics that are the right size for Twitter:
Profile Photo Size: 400 x 400 pixels (Displays 200 x 200)
Header Photo Size: 1,500 x 500 pixels
Source: Sprout Social
This is the best and easiest tip for getting more Twitter followers for your business. When someone follows you — follow them back.
You don’t have to follow every single account that follows you, but we recommend following any other business accounts or any personal accounts that have an interest in your business. This is the ideal way to keep those users following your account while simultaneously getting more Twitter followers for your business.
Incorporate Images Into Your Posts
Tweets with images get more engagement. Plain and simple. Create a graphic on canva.com or add a picture. Grow your account by increasing your engagement. More ReTweets means that other users will see your post on their feed.
In-Stream Photo Size: Minimum 440 x 220 pixels (2:1 Ratio)
Source: Sprout Social
Mention, Mention, Mention!
Mention sources for articles that you post.
Mention the writers of the articles that you post.
Mention subjects mentioned in articles you post.
You never know who will ReTweet you to increase your exposure. Also, this works well to highlight vendor partners or for upcoming events.
Be Active on Twitter
The more time you spend on Twitter, the higher return you will see. Engaging with other people’s tweets, will get you more exposure and more Twitter followers for your business. Download the app on your phone. Open it up when you’re waiting in line, on public transportation, while watching tv — or anywhere, anytime. Remembering to be active at different times throughout the day will help different users see your tweets.
Promote Your Twitter Account on Other Social Media Channels
If you are active on other social media channels, promote your Twitter account. Let your Facebook, Instagram, LinkedIn, etc. followers know that you are active on Twitter.
However, it is very important that you do NOT link your Twitter and Facebook accounts so that posts are automatically posted on the other channel. No one will follow you on both channels because they don’t need to see the same posts in two places. And with the character limit on Twitter, your followers will only be able to see the beginning of your post and then will have to click on a link to go to Facebook to read the rest.
Commit to Providing Quality and Timely Content
Once you’ve built up your audience, you need to continue to provide them with quality content, or the whole exercise is pointless. Share articles you find interesting, offer solutions to other people’s challenges, and don’t forget to post.
Follow @RyTechLLC on Twitter for industry news, digital marketing tips, and more.
Almost 3 billion around the world use social media. Chances are your employees, clients and competitors are a part of that 3 billion, so it only makes sense for you to join the social media community, right? You’ve created a Twitter profile, started posting on Facebook and connected with clients and colleagues on LinkedIn. But, now what? Having a presence and sharing content on social media is great, but we want to lay out some key rules for you to consider before hitting that “Share” button. Here are five social media tips every small business owner can’t afford to ignore:
1. Know Your Audience
Before pressing “Share,” or “Post,” or “Tweet” do you really stop and think about who that post is going to reach? Who your followers are and what they’ll think? Without knowing who your audience is, it is impossible to create and share content that will benefit them. Research is key. It may seem trivial and unnecessary, but it is important to consider how your audience is consuming their media and what information they are looking for on specific platforms. This research can also help shape your tone of voice and give you a better idea of what content to post where.
2. Find Your Voice
Your business has a voice of its own, and so should your social media channels. Sure, social media is a more relaxed communication tool, but maintaining a level of professionalism is still important. Your tone of voice may change from channel to channel depending on how you are using each platform but, you should also be sure to remain consistent and true to your brand’s identity.
3. Establish a Purpose
It’s always a good idea to establish a specific role or purpose for each of your social media platforms. Your audience is going to explore your different channels for different reasons. Know those reasons. Give them what they’re looking for, or they’ll go somewhere else. Depending on your business you might not need to have a presence on every platform — and that’s okay. It’s better to work towards a goal on one or two channels versus posting content to five that aren’t reaching your targets. Have a purpose or goal for each channel and build out a strategy for how you are going to utilize each platform to reach it.
4. Engage Your Audience
Posting content is important, but social media can also be used to foster relationships. It gives you a platform to network, have meaningful conversations and accelerate your business. Whether it’s following, liking, retweeting, sharing or responding, be active with others on your social media — you’d be surprised what may come from it.
5. Know Your Role
At the end of the day, your social media channels are a reflection of your business and should maintain a level of professionalism. But, your audience and customers want to know that you are human, too. Don’t be afraid to show some personality and enthusiasm with your content.
Our friends at Sprout Social remind us, "social is still very much a personal platform. People spend time on social, first and foremost, to interact with family and friends. As brands put together campaigns and messaging, they must remember that they are guests at dinner, not members of the nuclear family: their role in user feeds is delicate, valuable and should be treated with great care."
Small businesses face interesting and unique challenges when it comes to social media engagement. Do you find these social media tips helpful? How have you engaged with your customers on social media lately? Drop us a comment below or connect with us if you have any questions. We’d love to hear from you!