Do you get tired of liking the same photo on Instagram that you already saw on Facebook or vice versa? Do you find yourself wondering if you already liked that photo as you are about to double tap on Instagram? Do you have social media fatigue? YES .... I DO .... Pick Me!
This doesn't mean throw in the towel and shut down your social media accounts. It means it's time to start being strategic about your social media activity and leveraging it for your bottom line.
According to the 2019 Sprout Social Index, 77% of consumers said they are more likely to buy from a brand they follow on social media.
Read our blog post, 'How to Tell Your Story on Social Media.'
We regularly talk to businesses and business owners, marketers, and communications directors about their social media strategy and hear similar pieces of feedback, which typically fall into two different camps:
Too Hard/Not Enough Time
Time is always going to be a constraint (and not the topic of this post!). For those struggling with finding the time, consider outsourcing a component or hiring someone to help you develop a strategy. You can also spend a few minutes each day or block out a few hours each week to devote to your social media strategies.
For those of you thinking that it's "super easy" because you can post the same thing everywhere, THINK AGAIN. While the functional task might save you a minute or two, you run the risk of alienating some audience members and causing a lackluster response on at least one channel.
YOUR AUDIENCE CARES ABOUT YOUR BRAND
If you're humanizing your brand, your audience becomes brand ambassadors to help you share your story. You want to encourage them to follow you on multiple different channels so they can further understand your company, share your message, and engage. This can lead to user generated content through audience involvement. By posting the same piece of content on all channels, your audience does not have a reason to follow you in more places than one (and if they already do, they'll likely unfollow).
YOUR AUDIENCES ARE LIKELY DIFFERENT
By thinking strategically about your social media strategy and leveraging your accounts, take into account that the audience demographics will vary by channel. Social media analytics will quickly inform your strategy by identifying what your audience is looking for on each specific channel. Your Instagram followers are likely younger and looking for something that is completely different than your Facebook followers. If you post the same content at the same time, you'll see engagements plummet and little return on investment.
THE MECHANICS ARE DIFFERENT
On Twitter, you don't want to see an Instagram link that takes you to Instagram to see the full post. A business or person that you tag might be on Facebook but not on Instagram and then it looks like you do not know what you're doing on social media. If you're not taking the time to post different content, you aren't maximizing the potential reach and engagement on each post and each channel.
As you look to refine your social media strategies, make developing each social channel and audience its own top priority. You don't have to be on all social media channels to be successful with social media. Your primary audience might only be on Facebook and the rest of your efforts might be lost completely. Be strategic. Do your homework. And spend the extra few minutes to generate content that is unique to each channel.
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Ashley Anderson, Social Media Associate
“It’s no longer a matter of discussion whether a nonprofit organization should be active on social media networks—because they should. That is, if they want to keep up.”
A 2018 study done by Donorbox concludes that nonprofit organizations need to keep up with social media trends in order to connect with their audiences in a way they never have before. A few social media tactics that nonprofits should be using include keeping consistent with messaging, making sure to showcase the impact of their organization, and making sure they connect with their audience. However, many nonprofits struggle to keep up with the changing social media trends. In this article, we lay out a few social media mistakes that every nonprofit should avoid.
5 COMMON MISTAKES NONPROFIT ORGANIZATIONS MAKE ON SOCIAL MEDIA
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