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Feeling Stagnant: 3 Indications It May Be Time to Rebrand

8/31/2016

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​If you’ve been thinking about a brand refresh for quite sometime, that may be a signal that it’s time to pull the trigger and give your company a new image. There’s a wide variety of marketing strategies to consider when rebranding, from SEO to content marketing to social media, and everything in between.

How does your audience view you as a company, and perhaps more significantly, how does the public view you as a brand? If you feel like you can use an edge in the competitive arena, here are some tips on how to effectively rebrand your company while maintaining relationships with current customers, and reaching new ones that you’ve reached never before.

1. What’s your USP?
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The first question that comes to your mind may be, ‘what’s a USP’? A USP is a unique selling proposition. If you don’t have one, grab a pad of paper and a pen and start jotting down bullet points of what makes you unique.  What do you do that’s better than your competition? Why should customers choose you over your competitors? Scale it down to one sentence or one phrase. Keep it short, memorable and effective. This could be used as a tagline, within your logo, or add meaning to branding elements, like your color scheme.


2. Repetition, repetition, repetition
People like to see the same thing over and over again. We are repetitive creatures that crave consistency. We like familiarity. It’s why some companies get backlash when they refresh their logo, change their website or rebrand themselves on social media. It’s because their customers were familiar and comfortable with what they saw time and time again. But keep in mind that change is good, and in the long run, you want to position your company and your brand for the long run. Don’t let your image become stagnant. And when it’s time for a brand refresh, let your customers fall back into a state of repetition and keep your branding consistent across all digital marketing platforms: website, SEO, social media, email marketing, content creation, etc.

3. It may be time to hire experts
You know your company and your products better than anyone. But when it comes to finding the right branding, it could be more time efficient and effective to hire the experts. They will find creative ways to refresh your brand in ways that you’ve never considered. Think back to the last few months, or even years, and the time and frustration you’ve spent into finding the right color scheme, logo design, website design or social media messaging and ask yourself if you’re better off hiring a team that has the right resources to competitively position your brand for success.

How your audience views you as an organization is a sensitive matter—one that should be taken seriously. If you know it’s time to get your branding right, consider these steps to move from a stagnant brand, to one that drives sales, is professional, clean, effective and moving your organization in the right direction.
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Your Digital Reach: Why SEO Remains Relevant

8/22/2016

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SEO
Search Engine Optimization (SEO) has played an integral role in digital marketing initiatives for the past decade. Some people speculate its importance today and whether it will remain relevant in the years to come.

At its core, SEO is a practical tool to get your website on the top page of search engines like Google. Getting your website to appear at the top of search results is a complex formula that is ever-changing, but the nature of SEO and how it works makes it one of the most effective methods for helping ascend your site in search rankings. As the internet and digital world evolves, so does SEO, complying with internet requirements and appropriately responding to changes in algorithms. Here’s why SEO remains relevant today and how it can help you expand your digital reach:

1.  Social media is SEO’s twin brother
The rise of social media in the last 10 years has accompanied SEO along the way. In many ways, the two work well together, bouncing web traffic and customer engagement between each other. As a part of an effective social media strategy, you can share content and promote links to your website, increasing your site traffic and ultimately your SEO rankings.

2.  Mobile optimization for the new digital wave
Internet usage on smartphones and tablets have surpassed desktops and laptops in the last few years, and the trend will only grow from here. As more people are accessing the internet through mobile devices, it’s crucial to have a responsive website that functions properly. When your website is mobile-friendly, it will have an advantage in search results over websites that are non-responsive.

In today’s crowded digital space, it’s important to take every measure possible to give your organization a leg up against your competitors. SEO is a cost-effective way to move your brand forward, improve your visibility and expand your digital reach. SEO has evolved since its birth and it will continue to adapt to the technological advancements of the future. In many ways, it’s more important to pay attention to SEO today than ever before.

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Your Call to Action: 4 Components of Captivating Social Media

8/11/2016

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​If you’re trying to reach your customers on social media, but you feel like there’s something missing, an important first step is to consider your call to action. With all the content shared daily on social media channels, what are you doing to get noticed? How are you calling on your audience to take action? How are you standing out from the crowd? Consider these items when starting or revamping your social media posts:

1. Keep your content concise
Let’s face it, we live in a world where people have short attention spans. Get your point across, and do so in a concise, direct and effective way. There’s a reason Twitter limits the amount of characters in your Tweets. There’s a reason why social media posts that contain photos or visuals get more attention than posts with text only. And that reason is viewers like concise messages. Think about the message you want to get across and deliver concisely. Make every word count.

2. Create compelling content
Without content that’s interesting and valuable to your audience, they won’t stick around (or even notice your content to begin with!) You want content that will convert readers into buyers and followers into lifelong and dedicated customers. Think about whether or not your content is educating your audience, entertaining them (think videos, photos, graphics and infographics) and if your content is aligned with your business goals.

3. Tell your story
There’s a reason that your company, business or organization exists. It adds value to the marketplace. Tell your followers what it is that you do, why you’re the best at what you do (don’t be ashamed of self promotion) and how you can add value to the lives of many. When you start to gain new fans, followers and connections on Facebook, Twitter, LinkedIn, etc. tell the world your story. Show that you’re human and they will be more likely to engage with you as a company.

4. Drive traffic to your website
Social media is not only a cost-effective way of reaching current and potential customers, but it’s also a great way to drive traffic to your website. Share recent blog posts, updates about your company, and information about your products and services—all leading back to your website. By doing so, you’re directing your audience to your digital identity—your website—where they can learn more about your organization and begin to build a working relationship.

Create Your Call to Action
When your audience spends time on social media, they’re looking for content that is compelling. In addition, if you want to build rapport with a mass audience, they’re looking for direction—so give them a clear and direct call to action. Think about what it is that you want them to do. Do you want to direct them to your website, read your blog, call you, email you or engage with your post? Whatever it is that you’re aiming to achieve on social media, create a plan and act.
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Website Hosting v. Website Maintenance | Know the Difference

8/4/2016

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Website hosting and website maintenance are terms often used synonymously. While they have similarities, they’re two different services with distinct differences. When you’re working with a website development provider, you can use the following information to show that you do indeed know the basics of websites.

So, what is web hosting, anyhow?
Your web server is the place your website lives on the internet. You essentially rent server space from a hosting provider. The extra items that your hosting provider takes care of to ensure your website and server runs properly falls under hosting management.

If your website sits on a fully-managed server, your provider will troubleshoot any issues you may run into so that you don’t have to. With a fully-managed hosting plan, you won’t have to take any action to keep your server performing at top level; again, it’s done for you.

So, what’s website maintenance then?
When the design and development of your website is completed and ready to go live, it doesn’t mean your website is perpetually untouched. Updates, upgrades and refinements to your site will likely occur, based on the content that’s there.

Website maintenance refers to any elements (photos, videos, icons, content, links, blog posts, etc.) that need to be updated, added, deleted or altered within your website. Your website developer will typically give you the option to make the updates to your website on your own, but because it is often more trouble than it’s worth, an experienced web development provider will take the burden of website maintenance off your hands and do it for you (at an extra cost!).
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Knowing the difference
It’s easy to confuse the difference between website hosting and website maintenance, even if you think you have a general idea. If you’re considering a website redesign, or don’t currently have one, go into the process with the basics. Website hosting is where your site lives, website maintenance is the continuous updates to your website elements - and, you need both!

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