If you’re looking for new ways to get your content in front of more people, it’s time to consider investing in Facebook advertisements. Facebook advertising allows you to get your content not just in front of more people, but in front of the RIGHT people. Below, we discuss 4 tips you should consider in order to get the most out of your Facebook advertisements.
1. Determine Your Target Audience
2. Choose the Right Visual
Once you determine your target audience and message, it’s time to think about ad creative. Whether you’re including a photo or video, be sure to have your intended audience in mind. Are you targeting women aged 25-35? Consider that when selecting the appropriate photo. Use authentic photos over stock photography whenever possible.
It’s important to mention that Facebook has strict rules when it comes to how much text can exist on your image. Try to include most of the text within the body of the post, rather than on the ad’s image. Images that include text will be subject to review by Facebook before approval. For more information about text in ad images click here.
3. Optimize for the Intended Result
In order to determine if your ad was successful, you’ll need to figure out what your intended result is. You may be focused on engagement (link clicks, likes, etc.), or maybe you’re hoping to get more people to sign up for your company newsletter. Whatever your goal is, be sure to keep that in mind when evaluating the results of your ad.
4. Monitor Your Ads Performance and Make Adjustments If Necessary
You’ve determined your goal and published your ad, but you’re not done yet! Now that your ad is running, you’ll want to periodically evaluate the results and make adjustments if necessary. You will be able to see results in real time and make changes whenever you’d like. For example, if you notice your reach is low you may want to consider adjusting your audience targeting parameters.
Facebook advertising is an incredibly valuable tool used by many businesses today. We hope you’ll use these four tips when strategizing for your next Facebook advertisement.
Comment below or contact us with any questions, we’d love to hear from you!
Your company is floating in a sea of competitors. In a business world where you’re one of many, standing out from the competition is critical to the success and growth of your company. Having a logo that fits the personality of your company is the first step to branding. So let’s take a look at how you can create an ideal logo for your business that effectively communicates the vision and mission of your company.
1. Start with the Fundamentals
Defining your company’s vision, core values and mission statement should be at the forefront of your branding efforts. Just creating a nice-looking logo won’t do much for your business unless it means something. The logo design should be woven into the core values of your company. The ideal logo for your business should involve careful research and market analysis.
Consider the following questions when establishing your company’s branding and messaging:
2. Colors and Typography for the Ideal Logo
Color can have a huge psychological impact on a potential customer’s buying decision. Every color has a different impact, so it’s important to do your research on the psychology of color and go with ones that fit your company’s personality and branding. Additionally, the typography you choose plays an important role and also changes the emotion of the logo.
3. Go with a Timeless Approach
Updating the look and feel of your logo is not a bad idea, especially if it hasn’t been revisited in 20 years. But what if you got it right the first time? What if the design of your new logo stands the test of time and is classic and appealing five years from now, 10 years from now, and so on?
4. Choose Simplicity Over Complexity
We’re all for being unique when it comes to logo design, but that doesn’t mean your logo should be overly complex and complicated. Buyers like simplicity and can relate to a brand that portrays professionalism, sleekness and clarity.
Putting it All Together
Establishing an effective brand for your company is one of the first steps of taking your organization to the next level. You only have about 8.25 seconds to catch the attention of a potential customer online, so make it count! Creating a professional, simple and timeless logo will help customers identify with your company’s values and make them feel more comfortable partnering with you.