1. Determine Your Target Audience
It’s appealing to think your content could be seen by hundreds, or even thousands of people. However, it won’t matter if thousands of people see your ad if they’re not the right audience. For example, if you want to advertise wedding planning services, but you send the ad to all users in Chicago, IL aged 18-65, you’re probably not going to have a lot of success.
Within Facebook ads, you have the ability to really narrow down the audience in order to reach the most interested users. Facebook has a great feature called Audience Insights, which allows you to learn more about your audience. You’ll be able to get information like demographics, page likes, location, Facebook usage, and purchase activity. In order to achieve a return on your investment, it’s crucial to determine your target audience and tailor your message to those viewers.
2. Choose the Right Visual
It’s important to mention that Facebook has strict rules when it comes to how much text can exist on your image. Try to include most of the text within the body of the post, rather than on the ad’s image. Images that include text will be subject to review by Facebook before approval. For more information about text in ad images click here.
3. Optimize for the Intended Result
4. Monitor Your Ads Performance and Make Adjustments If Necessary
Facebook advertising is an incredibly valuable tool used by many businesses today. We hope you’ll use these four tips when strategizing for your next Facebook advertisement.
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