You’ve heard it time and time again: a picture is worth a thousand words. With all the daily tasks that keep your small business running, the last thing that probably crosses your mind, or you plan into your budget, is including graphic design into your marketing plan. Here’s how engaging graphics can improve your business’s brand and attract more customers:
When someone enters your website, your logo and web design should effectively showcase your product, serving as a form of credibility. High-quality design showcases that your business is real and is important during a first impression.
Thoughtful design creates a voice and personality for your business, ultimately telling your story. Your choice in color, font, imagery, and text serve as the plot and characters of your story. A daycare’s design will most likely be colorful and playful compared to a law firm, which may choose a more traditional and sophisticated look. These choices all serve to tell your story.
Think about it. Coca-cola, Google, Apple, Nike, McDonald’s. As you read these brand names, an image probably comes to mind. If you think of your local ice cream shop, favorite restaurant, or doctor's office, if they have a strong brand, you can probably create a picture in your mind of their imagery, as well. Logos are just the first step to brand recognition. When you craft other graphic design pieces showcasing products, services, and events, you want to create consistency that provides reinforcement to your brand.
With your logo displayed on your storefront, website, social media, email signature and any other marketing tools, there is consistency formed across all channels. This helps people tie the many messages of your business together under one big umbrella. It is your sort of stamp of approval that you are who you say you are. Change can be confusing for people and a turn off when customers decide where to shop. A clear and consistent implementation of graphic design plan can diverge this confusion.
What makes you different than your competition? Try powerful graphic design. Aesthetic and visual appeal can be the difference between you and your competitor scoring a new client. When your marketing pieces have clear and consistent design, it shows exactly who you are and how you're different from the rest of the competition.
Feeling like you're not so tech savy but the rest of the world is? Well, if you want to catch people on the go in a unique way, upping your tech game is crucial. Don’t panic, it’s really not as hard as you may think. Here’s just how easy it is to set up your own text message program.
1. Set up your account.
Getting started is simple. You can click here to get started today. Take a moment to explore and discover the different features. You can set up a meeting with us and we can develop a strategy tailored to your business. This is a solution that has proven to have a high return on investment with our partners in the past.
2. Allow current and potential customers to opt-in.
Chances are, you are currently marketing via email, social media, or on your website. Use these established platforms to help build your text messaging program. You want to make it as easy as possible for your customers to sign up for your text messages. Add a “click to join” widget on your website or tweet out the number and message people need to text to opt in. This is a great time to segment your audience, breaking them up into specific interest groups. For example, you can segment them based on the services you provide that they may use. You can do this by having different keywords to text when they opt in.
3. Crafting and sending your text.
When crafting your text, you want to be brief, relevant, and timely while establishing your brand and a call-to-action with urgency. You can check out our tips for crafting a compelling text in one of our past blog posts. After you have crafted your text, you want to optimize your efforts and send the message at prime time.
Text messages are light touch points and interactive. With high open and click-through rates, this marketing strategy is a great addition to your overall digital marketing plan.
In today’s highly competitive world, finding creative ways to publish unique and engaging content is not always easy. You’re vying for your audience’s attention in the midst of a crowded content space. Use these five strategies to deliver content that people crave and boost your following on Facebook:
Sharing the human side to your business helps create relevance and relatability to your audience. Posting a photo of your office lunch outing or a birthday celebration in the office creates visibility of your company culture at work. If you're a realtor, share a photo of your latest home improvement or if you’re in healthcare, post about a workout you're doing or a healthy meal you served for dinner.
Quick questions that get people thinking and talking. Ask for opinions or recommendations tailored to your industry. Create a fun fill-in-the-blank that allows people to get creative and comment “Mad Libs” style. Maybe you even want to start a contest.
A picture is worth a thousand words and Facebook videos are highly engaging. According to Facebook, 8 billion videos are watched on Facebook everyday. Balancing out links back to your website or to articles with visuals creates a nice dynamic to your page that helps keep followers engaged.
When people go on social media, they want to feel good about themselves when they leave. That boost of confidence can come from a like or a comment on their latest picture or a dose of motivation from your business. Do this in the form of a quote or story that inspires people to continue moving forward, sparks change, or makes followers think about something outside of the box. When these posts are done well, they are often shared between Facebook users, family, and friends because if they identify with the post and it has helped them, it may be able to help others as well.
Your key to shares. Scrolling through your timeline you are bound to find a funny video or meme that a friend has recently shared. People want to laugh, it is the best medicine after all. Provide followers with a laughter break in the day and keep them thinking about you and your business.
As you’re piecing together content to share on your company’s Facebook page, you may find yourself in a rut. Give your social media presence a refresh by using these five tips and giving your audience content that will matter most to them.