SEO certainly pertains to a global market, but local SEO is increasingly important and much more competitive today than ever before. Just a few years ago many local businesses didn’t know the first thing about SEO and where to begin with the basics. They’ve now finally come around and have implemented some basic SEO strategies into their overall digital marketing plan, which results in more local businesses competing for a limited number of local search ranking spots.
So, how do you keep up with the complex challenges of local SEO? Here’s how to better understand the crucial components of a local search presence:
Earn 5-Star reviews
If you’re organically getting positive online reviews, great! But if you’re not, don’t be afraid to ask your customers. Online reviews are more important now than ever before. They typically coincide with higher local search rankings and can result in building trust with current and potential customers. When you ask your customers to leave online reviews, give them the exact URL of where you’d like them to leave a review: e.g., Google, Facebook, Yelp, etc.
Optimize your Google My Business page
Google My Business is still a key asset to local search. Be sure to make your Google My Business page as optimized and robust as possible, taking advantage of all their features, such as uploading your logo, business/product photos, hours of operation, phone number, website, address and directions.
Publish local content consistently
The content on your website should not only be of high-quality and relate to your business, but it should also include local keywords. Write a weekly blog about your industry, products and services and your business model, and be sure to include local events, news and activities going on in your town within your content. Provide useful information for your customers that will also boost your local searchability.
By optimizing your Google My Business page, writing consistent local content and having satisfied customers leave positive reviews online, you will increase your likelihood of ranking high for local searches. Want to learn more about SEO rankings? It may be time to start the conversation about how customers are finding your business online.