As shoppers gear up for the holiday season, they depend on Black Friday for door buster deals and Cyber Monday for e-commerce steals. But are consumers aware of Small Business Saturday and how it affects their local community?
The Small Business Saturday initiative was launched five years ago by American Express and has been growing in popularity around the country ever since. In 2012, over 73.9 million people “shopped small.” In that same year, it was officially recognized by the U.S. Senate, governors, mayors, as well as President Obama.
Last year, 88 million shoppers spent 14.3 billion dollars on this day, and for this year’s Small Business Saturday, the numbers are expected to exceed that amount. In addition, when you shop at a small business, $61 stays in your city compared to $41 dollars when you shop at a national business.
In the world of social media and digital marketing, be on the lookout for Facebook statuses and Twitter mentions acknowledging this great day. Hashtags such as #SmallBusinessSaturday, #ShopSmall, and #DineLocal will be popular for businesses in order to spread the word about special deals and promotions being held. In fact, last year 387,000 tweets with the hashtag #SmallBizSat were tweeted out to the world. No matter where the hashtag or mention of Small Business Saturday is posted, the online presence this national day has generated is nothing short of amazing.
RyTech is excited to celebrate Small Business Saturday along with our clients. We believe that small businesses are the heart and soul of our economy, and there’s no better way to support them but shopping and dining with them. Be sure to spread the word on your social media networks, and shop small today! #SmallBusinessSaturday