This means that consumers are becoming conditioned to bypass traditional advertising, such as TV commercials, radio ads, and magazines. Therefore, it is vital that your business shifts to a digital marketing strategy to reach new customers where they spend a lot of their time: the internet.
Check out these ways marketing is changing, and how best to capture the attention of your audience by utilizing those 8.25 seconds:
1. Content marketing is key. Content marketing is a strategic marketing approach focused on creating and distributing relevant and consistent content to attract and retain a target audience. The best way to achieve a consistent content marketing strategy is to keep up with your website’s blog. Write simple and concise articles with eye-catching headlines that relate to your industry. This will promote the sharing of ideas amongst other companies as well as will help position your company as thought-leader in your specific industry.
2. Include Striking Visuals We all know a picture is worth a thousand words, but there’s statistical evidence that in the digital realm, it’s more important to have an eye-catching visual than ever. For example, photos on Facebook generate 53% more likes than the average post. Be sure that all of your visuals are your own. Be authentic in your visuals and your audience will build.
3. Engage, Engage, Engage- Asking questions on social media, creating a Twitter chat on behalf of your company, posting about current events in a creative way, these are only a few ways to get potential clients talking about your company. Another way to increase engagement is to encourage user-generated content. A contest that allows users to gets to be creative and show off their own skills goes a long way.
4. Build Your Brand- If you are on the fence about developing a social media strategy, there’s no time like the present. Waiting to start up Facebook, Twitter, or Instagram pages will cause your brand to lose valuable time of brand building that could have been used. When starting up a social media network, gaining trust and creating new connections doesn’t happen overnight. Even if it’s just building your pages with friends and family, never hurts the brand awareness process.
Need a starting point? Let the experts at RyTech train your team in Social Media, Content Marketing, and Website development. Contact us here.