Creating good content for your website will help improve your online ranking over time. The higher you rank, the better your chances of obtaining more traffic and conversions. Today’s market is ever changing, brimming with competition and heavily reliant on technology. You can’t afford to not invest in optimizing your website. Here are just a few examples of content you should consider including on your website:
- Blog posts: An article of writing or other piece of content published on a blog.
- Case studies: In depth analysis or report that provides facts and information defining the problem, objective and results.
- Infographics: A visual image used to help simplify complex information, engage readers and be easily understood.
- Videos: Visual medium for displaying a moving picture, which can be used to quickly evoke emotion, answer questions or educate consumers.
Web Content Checklist
Are Your Blog Posts Quality?
Are Your Blog Posts a Good Length?
Another great tip is to search for your target keywords, or what you want your post to rank for, and look at what's currently ranking high in search engines. If the first 10 results have 2,000+ words, it's likely you're going to have to write a short novel to rank.
Does the Blog Post Read Easily or is it Littered with Industry Jargon?
- Is the purpose of the article clear?
- Does the article read easily and make sense?
- Is the tone of the piece interesting and informative?
Write for your audience and make sure not to throw around too many acronyms or industry terms that could lead to confusion.
Is Your Topic Unique with Clear Subheadings?
Does the Content Address or Solve a Common Issue?
Does It Have a Powerful Message?
Do You Provide Internal and External Links Within the Text?
Do You Incorporate Visuals to Support Your Web Content?
Is There an Opportunity to Provide More Current Statistics?
Do You Have the Keyword Research to Guide Your Content?
What Is Search Engine Optimization (SEO)?
Helpful Tools for Content Creation
When to Seek Outside Help for Your Website
Hiring a firm that has a proven track record in the field helps you move quickly and shifts the burden of management from you to them. Your SEO team will have the knowledge, experience and connections to get you the optimum website traffic and ROI. In addition, you will have a full team readily available to interpret and mine data for you. A reputable firm will also conduct a technical audit of your website to ensure you are optimizing each variable possible.
Want to learn more about SEO? Register for RyTech’s free webinar, “SEO & PPC: How Organic and Paid Collaborate and Compete” on Wednesday, April 18 at 11 a.m.