1. Know Your Audience
2. Find Your Voice
3. Establish a Purpose
4. Engage Your Audience
5. Know Your Role
Our friends at Sprout Social remind us, "social is still very much a personal platform. People spend time on social, first and foremost, to interact with family and friends. As brands put together campaigns and messaging, they must remember that they are guests at dinner, not members of the nuclear family: their role in user feeds is delicate, valuable and should be treated with great care."
Small businesses face interesting and unique challenges when it comes to social media engagement. Do you find these social media tips helpful? How have you engaged with your customers on social media lately? Drop us a comment below or connect with us if you have any questions. We’d love to hear from you!