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Easy as 1, 2, 3: How to Start Your Text Message Program

9/13/2017

Feeling like you're not so tech savy but the rest of the world is? Well, if you want to catch people on the go in a unique way, upping your tech game is crucial. Don’t panic, it’s really not as hard as you may think. Here’s just how easy it is to set up your own text message program.

1. Set up your account.

Getting started is simple. You can click here to get started today. Take a moment to explore and discover the different features. You can set up a meeting with us and we can develop a strategy tailored to your business. This is a solution that has proven to have a high return on investment with our partners in the past.

2. Allow current and potential customers to opt-in.

Chances are, you are currently marketing via email, social media, or on your website. Use these established platforms to help build your text messaging program. You want to make it as easy as possible for your customers to sign up for your text messages. Add a “click to join” widget on your website or tweet out the number and message people need to text to opt in. This is a great time to segment your audience, breaking them up into specific interest groups. For example, you can segment them based on the services you provide that they may use. You can do this by having different keywords to text when they opt in.

3. Crafting and sending your text.

When crafting your text, you want to be brief, relevant, and timely while establishing your brand and a call-to-action with urgency. You can check out our tips for crafting a compelling text in one of our past blog posts. After you have crafted your text, you want to optimize your efforts and send the message at prime time.

Text messages are light touch points and interactive. With high open and click-through rates, this marketing strategy is a great addition to your overall digital marketing plan.

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6 Guidelines to Crafting a Compelling Text Message that Will Engage Your Customers

6/30/2017

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Do you feel like you are blending in with your competitors in marketing and looking for something that will set you apart? Utilizing text message marketing can provide your business with a competitive edge. Being the most widely used and frequently used app, texting can help your business from a deeper, more personal relationship with your customers. This tool can be valuable in many industries when used properly. Check out our 6 guidelines when crafting a text to your subscribers.

1. Be brief.

With SMS text messages, you only have 160 characters to deliver your message. Think about when you're reading your text messages - are you reading with undivided attention? Chances are you are multitasking as they pop up at work or when you are out and about. So, it is best that you keep your message short, sweet, and to the point. Keep the core of your message in the beginning, because it will appear in the preview.

2. Be relevant.

The last thing your customer wants is another way in which spam cam infiltrate their lives. Know your audience so you can provide them with valuable information and offers. It’s beneficial in text message marketing to segment your mailing list, as to create focused clientele groups.

3. Create a sense of urgency.

If you leave the offer open ended, chances are your audience will forget. One example of great text message marketing is for restaurants sending out a text for open tables. People will want to respond right away so they can secure their spot before someone else snags it. No matter what industry you are in, it is best to have redemption window of 48 hours so you are not overlooked.

4. Be timely.

Send your message at times when when you know actions are most likely to be taken. A shopping deal can be sent during lunch breaks, after work hours, or the weekends, dining deals during meal times, or whatever time best compliments your offer or information. In the same fashion, be aware of how frequently you are sending messages so it does not become a turn-off.

5. Give a call-to-action.

There's no need to get caught up in being too creative here. Keep your message crystal clear and encourage the customer to “shop now” or “show text to redeem.” Simplicity can go a long way here.

6. It's all about branding.

Because you will not be coming into your audience’s phone as a contact, make sure that it is clear who you are right away. Include your name or brand to avoid any possible confusion.

Text message marketing is a powerful digital marketing tool that can set you apart from the crowd. Are you interested in learning more about text message marketing can be effective for your business? Click here to create your FREE account online today and begin communicating with your customers in a unique way.

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9 Ways to Maximize Your Digital Marketing Efforts

5/10/2017

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Are you maximizing your digital marketing efforts? From your website, to email marketing, to your social media presence, digital marketing can seem overwhelming at times. That’s why we'd like to share with you nine different RyTech blog posts from the past to help you reflect on some marketing areas that you may be neglecting. Use these tips to improve your digital marketing efforts and reach more customers.

1 Action You Can Take Today to Improve Your SEO.

Integrate your social media efforts with your search engine optimization.

2 Reasons Why You Should Avoid Using Stock Photography on Social Media

You don’t want to violate Copyright.
You want to stand out from the crowd with your imagery.

3 Concepts to Create a Culture of Content

Treat content as a marketing tool.
Bring in your senior personnel for authenticity and transparency.
Be an advocate of creativity.

4 Questions to Ask When Determining Whether to Outsource SEO

Do you have the time to learn and stay on top of changes?
Do you understand the technical and content components of SEO?
Are you doing the right research and using the right terms?
How are you tracking conversions, leads and insight?

5 Questions Website Visitors Are Asking

What’s in it for me?
How much will it cost?
Is this user experience easy to navigate?
Why should I choose this partner over their competitors?
How can I contact them?

6 Types of Social Media Posts Your Customers Will Engage In

Share customer testimonials.
Promote your products and services.
Give historic content.
Share industry news and advice.
Promote discounts.
Acknowledge holidays and local events.

7 Types of Emails You Should Be Sending To Your Subscribers

Send a welcome email.
Announce a new product or service.
Deliver an e-newsletter.
Send a survey.
Give customer appreciation.
Send an educational email.
Share customer testimonials.

8 Easy Ways to Market Your Company

Your personal network can be a useful tool for referrals.
Take the time to look at Twitter.
Update LinkedIn profile.
Promote new or growing products or services that you want consumers to know about.
Make sure website represents you and your business.
Commit to writing a regular blog. If you can commit to regular posts (monthly, weekly, etc), start planning for a blog.
When is the last time you updated your email distribution list?
Consider getting ahead of the competition with text message marketing.

9 Ways to Connect Your Company Culture with Your Content

Make it interesting. Is your content engaging?
Make it useful. Are you adding value?
Go deep. Don’t be afraid to be yourself.
Tell your story. Strong storytelling is one of the most important marketing skills you can have.
Be trendy.
Share your ‘Why’. What’s your purpose?
Showcase your people. Give credit where credit is due.
Share your failures.
Highlight your successes.

As a business, there’s always more you can be doing with your marketing. Take some time to apply a few (or all) of these tips in the next few weeks and months and let us know how they’re working for you!

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6 Reasons Text Message Marketing Can Be an Effective Tool for Your Business

3/7/2017

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You might have heard of text message marketing before, or used it (without knowing), but you’re not sure exactly how it works or how it can benefit your company. It’s time learn how this marketing tool can put your name, product or service in front of your customers and potential customers. Here are six ways you can effectively use text message marketing for your business:

Setup and maintenance is easy. When you use a text message marketing service, you may be surprised how easy set up is. There isn’t a lot of template building, configuration or design involved, so to set up the software and maintain the service is very easy.
It’s cost-effective. As a business owner, CEO or CMO, lowering costs is music to your ears. Text message marketing is a solid investment with minimal costs, allowing you to focus on your message and get your product or service in the hands of your customers.
It’s tailored for all generations. If your target audience is an older generation, let’s say Baby Boomers, and we were having this discussion a decade ago, text message marketing likely wouldn’t be for you. But today, everyone has a mobile device in their hands, which means text message marketing is effective for all age demographics.
You can capture additional contact information. Growing your text message contact list is great, but you might not realize that you have an opportunity to capture additional contact information, like email addresses and zip codes. This will allow you to reach your audience later via email marketing or direct mail campaigns.
It’s quick and direct. Digital marketing today can be complex. Trying to reach your customers on social media, the web and email can be a juggling act that isn’t always effective. Your customers receive dozens, even hundreds of emails a day, they see countless messages on their social media feeds, and getting your message in front of them, and getting them to act, can be difficult. A text message is quick, easy, direct and has far less competition inside the crowded minds of your customers.
It’s unique and engaging. People read text messages. It’s that simple. When they receive a text message, they’re far more likely to acknowledge it, open it, read it and engage, compared to receiving an email or other form of communication.

If you’re trying to capture the attention of your customer, but not sure how to do it, text message marketing is an investment you may want to consider. It can help you get the attention your business deserves, increase engagement with your customer base, and provide an interactive tool to potential customers. Ready to learn more? RyTech will work with you to determine optimal frequency and send times, assisting with developing a cohesive message, advising on best practices, road mapping for message type and delivery, and coordinating with other marketing techniques. Leverage your customers’ connectedness in today’s digital age and grab their attention on the go with text message marketing.

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Learn @ RyTech

Easy as 1, 2, 3: How to Start Your Text Message Program

1. Set up your account.

2. Allow current and potential customers to opt-in.

3. Crafting and sending your text.

6 Guidelines to Crafting a Compelling Text Message that Will Engage Your Customers

1. Be brief.

2. Be relevant.

3. Create a sense of urgency.

4. Be timely.

5. Give a call-to-action.

6. It's all about branding.

9 Ways to Maximize Your Digital Marketing Efforts

1 Action You Can Take Today to Improve Your SEO.

2 Reasons Why You Should Avoid Using Stock Photography on Social Media

3 Concepts to Create a Culture of Content

4 Questions to Ask When Determining Whether to Outsource SEO

5 Questions Website Visitors Are Asking

6 Types of Social Media Posts Your Customers Will Engage In

7 Types of Emails You Should Be Sending To Your Subscribers

8 Easy Ways to Market Your Company

9 Ways to Connect Your Company Culture with Your Content

6 Reasons Text Message Marketing Can Be an Effective Tool for Your Business

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About RyTech

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Learn @ RyTech

1. Set up your account.

2. Allow current and potential customers to opt-in.

3. Crafting and sending your text.

1. Be brief.

2. Be relevant.

3. Create a sense of urgency.

4. Be timely.

5. Give a call-to-action.

6. It's all about branding.

1 Action You Can Take Today to Improve Your SEO. ​

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Categories

Archives

Solutions

About RyTech

Information

1 Action You Can Take Today to Improve Your SEO.