5 Tips to Make Your Website More Appealing to Customers
Today more than ever, people are choosing to do everything online. Including shopping, booking restaurant reservations and doing research to name a few. So, it’s imperative that you have a website that can capture and hold the attention of your potential clients while also being easy to use. With 78% of internet users conducting product research online, it’s important to have a visually appealing and user friendly website. Here are five tips to make your website more appealing for users:
Update Your Logo
 | Your logo solidifies your brand and is your organization’s calling card — it has to be inviting. First impressions are everything. In fact, for a lot of people, the first few things that strike them is the quality of your website, your logo and your web design. Achieving these goals with your professionally designed logo will significantly improve the quality of your website and your online brand presence. |
Utilize High Quality Photos
One of the easiest ways to improve the quality of your website is by adding high quality, high resolution photos. It’s no longer a burden on your wallet to hire a photographer to take pictures of your office and your team. With today’s technology you can even take high quality photos with your cell phone and get great results. And, if you have a good eye, your photos can go a long way toward communicating an authentic, solid first impression that successfully tells your organization’s story.
More Importantly, Make Your Website Mobile Friendly
 | With mobile devices such as smartphones and tablets becoming more and more popular, you want to make sure your website is mobile friendly. A mobile friendly website is paramount to retaining the rapid growing number of mobile users. Doing so makes it more interactive to a wider audience, who you would otherwise fail to capture. Having an unresponsive mobile site will steer visitors away in a hurry and hurt your rankings with search engines like, Google and Bing. |
Add Videos to Your Website
 | With video becoming one of the most popular forms of media today, it can attract the attention of potential customers and keep them on your site a little longer to push them down the sales funnel. Consider uploading and optimizing a video to include on your website, but remember to test pagespeed before and after. A slow loading website can quickly drive potential customers away. One of the biggest strengths of including video on a website is the ability to successfully communicate your organization’s message quickly and more memorably. According to Forbes, 90% of customers report that product videos help them make purchasing decisions. When customers remember your video content, they also remember your brand, which translates into more leads and sales for your organization. |
Keep Your Website Clean and Easy to Navigate
 | A busy homepage that is overwhelmed with too much text or too many graphics can chase away potential customers. In anything you design, whitespace is your friend; it creates balance, highlights call-to-actions, and creates breathing room for your eyes. The homepage of your website is the first impression potential customers will have of your organization and goes a long way to making your website more appealing. One big mistake is publishing a website that isn’t well planned and thought out. Do not throw together a website just to have an online presence. Remember to stay consistent with your brand, your messaging and your story. You can’t afford to have people clicking off of your website. |
Have you recently updated your website? How did you make your website more appealing? Drop us a comment below to share your experience.
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