Crowdsourced Logo Design Services vs. Working with an Agency

Author

Robin Brown, Graphic Design Associate

Because the designers on a crowdsourcing website only get paid if their logo is chosen as the final design, they don’t have a lot of time to commit to each logo design. Instead, they submit similar designs to multiple companies while using common or free images and graphics instead of taking the time to create custom ones. A reputable digital marketing agency takes the time to research your industry and come up with appropriate solutions, whereas a designer who only has a 1/30 or 1/100 chance at getting paid for their work does not have the time to take these steps.

Your Branding Is An Investment

Similarly to how you would hire an agency to create a custom website for you and are willing to pay more for this experience, a logo is an in-depth investment. You want to ensure that you are working closely with the designer every step of the way and that each element of your brand is unique to your business needs and goals. Your logo design is a process and it’s one that you should be a part of.

Too Many Choices with No Professional Guidance

While it may be true that crowdsourcing a logo will provide you with more initial logo options, you won't get the personalized guidance that comes with working with an agency. Yes, it can be helpful to ask friends, family, and co-workers for their opinions about initial concepts, but it’s even more valuable to have the input of a professional designer. A professional designer can help you answer questions about color schemes, font choices, industry trends, and can help you choose a unique logo concept that will withstand the test of time. Designers should be invested in your brand personality, goals, and vision.

After Logo Completion

After your logo is completed, it’s helpful to have a designer you feel comfortable working with, who has experience with your brand and understands your goals. A huge component of brand identity is consistency across channels. Working with a professional agency to design your logo allows for more collaboration between other staff members or designers to better capture the look and feel of your brand identity.

4 BENEFITS OF WORKING WITH AN AGENCY FOR DESIGN

1. Unique Logo

You can feel confident that your logo is 100% unique to your brand and has been created after extensive industry research, knowledge of design trends, and is an appropriate solution to representing your company visually.

2. Professional Guidance

A digital marketing agency can provide you with well-rounded insight to help you make choices about color schemes, fonts, and layout while taking your feedback and ideas into consideration. 

3. Consistency Across Channels

Consistency is indeed key. A digital marketing agency will ensure that your brand identity is translated correctly and efficiently across all your marketing channels. From social media graphics to print marketing pieces, your brand icons, colors, and message will come across in the best way possible. ​

4. On-going Design Support

Once you’ve worked with a digital marketing agency to create a logo, the digital marketing agency becomes an invaluable, trustworthy resource in case you need design services in the future. You can have peace of mind knowing the designers understand your brand identity and are invested in communicating your story in the most effective way. Completing additional projects is  only a phone call away. 

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Author

Robin Brown, Graphic Design Associate