Consuming digital content is a lot different than reading a book, newspaper or magazine. The wealth of information that can be found on the internet allows the user to stream from one medium to the next and get distracted along the way. It takes compelling writing and content to grab and hold your readers’ attention.
If you struggle with keeping your readers’ attention, you’re likely asking yourself, ‘How do I stimulate interest in my readers and get them to stay?’. Here’s how:
- Have relevant subject matter to engage your audience. What’s the objective of your content? What actions, if any, should your readers take after reading it? By asking these two questions, you’ll determine your target audience. You’ll have a better understanding of who you’re trying to reach and what information is relevant to them.
- An engaging headline, a strong lead and a captivating image or graphic are all supplemental components to engage your readers. These items, when done effectively, will keep your readers engaged on your website or social media platforms. Think about the interests, geographic location and demographic information of your audience when creating your content. Making a connection in your headlines and visuals will likely grasp your audience’s attention.
- Find Your Voice. Your company should have a clear and consistent voice, often referred to as an image, brand or vision. After determining your target audience, be sure to captivate their curiosity through consistent messaging. Your readers have a dynamic curiosity that is waiting to be awakened. Do so through a transparent and consistent voice.
Distractions are everywhere in today’s digital world, leading you to feel a disconnection with your customers. If this is the case, reach out to RyTech to see how we can develop a digital marketing plan for you, hit your target and reach new customers.