If you are sharing your message on Twitter, you want people to read it.
When potential customers are in the awareness and interest phase of the sales funnel, your social media activity can draw them in. Help people learn more about who you are and what you do. Your social media posts allow followers to hear from you directly and give a glimpse behind the scenes.
Here are some quick things you can do to get more Twitter followers and to make your Twitter account look polished.
Update Your Entire Twitter Profile
Under your photo, you have 160 characters to summarize what you do. Describe your business, include keywords, and reference your differentiator. Without this, followers may not know if they have the right account, so give them confidence that they have found who they are looking for.
Including your location will help other local businesses and local Twitter users find you.
Definitely include a link to your website, blog, or wherever you want to direct people.
The header photo across the top is an opportunity to share more about your business or humanize the company. Add a photo or an image to give a follower more information about you. You can also add words over the top of the photo or image. Just remember to check the image on your computer and on your mobile device, sometimes the mobile view is narrower.
Helpful Tool for Developing Custom Graphics
Profile Photo Size: 400 x 400 pixels (Displays 200 x 200)
Header Photo Size: 1,500 x 500 pixels
Source: Sprout Social
You don’t have to follow every single account that follows you, but we recommend following any other business accounts or any personal accounts that have an interest in your business. This is the ideal way to keep those users following your account while simultaneously getting more Twitter followers for your business.
Use Hashtags Effectively
Hashtags are a great way for accounts that aren’t following you to find you.
Incorporate Images Into Your Posts
In-Stream Photo Size: Minimum 440 x 220 pixels (2:1 Ratio)
Source: Sprout Social
Mention, Mention, Mention!
Mention the writers of the articles that you post.
Mention subjects mentioned in articles you post.
You never know who will ReTweet you to increase your exposure. Also, this works well to highlight vendor partners or for upcoming events.
Be Active on Twitter
Promote Your Twitter Account on Other Social Media Channels
However, it is very important that you do NOT link your Twitter and Facebook accounts so that posts are automatically posted on the other channel. No one will follow you on both channels because they don’t need to see the same posts in two places. And with the character limit on Twitter, your followers will only be able to see the beginning of your post and then will have to click on a link to go to Facebook to read the rest.
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