What Is Link Building?
For instance, let's say you run a hypothetical tapas restaurant in Chicago called On Tapas The World. You fill your website with valuable, credible and desirable information that customers and other people enjoy reading, and other authoritative sites link to your page as an information source. Because search engines see so many people utilizing you as an information source, your website will then be seen as more authoritative and valuable, thus improving your page's rankings in Google, Bing, Yahoo!, etc.
So, What Is "Local" Link Building?
Local link building is an essential practice, especially when it comes to brick-and-mortar stores.
- It builds trust for your brand within the surrounding community that is most likely to frequent your business.
- It makes you more discoverable locally, which positively affects your national brand identity if you have multiple locations.
- It helps you rank better in local packs on Google.
- It establishes your voice and your values as a business.
The main reason why local link building is important is this: you can optimize your website to have the most pertinent information in the world, sure. But the fact remains that On Tapas The World in Chicago is going to see Chicagoland customers on a daily basis; who is more likely to search "tapas restaurant Chicago" or similar keywords? It's not people in Dallas or Denver or wherever else. It's hungry Chicagoans looking for a tasty local meal. And that's why discoverability on a local level is so important.
So, how do you start your local link building campaign?
Connecting with Community: The Beginning of Local Link Building
The more links you have from organizations in your vicinity, the better.
Here are some great ways to get the ball rolling:
- Organize a free local event: people love to link local events on their website
- Hold a local contest with prizes from your store
- Do outreach to local directories to get listed
- Sponsor well-known local events
- Give discounts and other promotions for local students
- Propose a joint-effort blog post to other local business owners
- Create meaningful content (written, video, podcast, whatever!) that is locally-oriented
- Reach out to local resource organizations
- Give links as much (or more) than you get them -- people will notice
Practice Local SEO to Connect with Your Community
Are you currently investing time and resources into fostering connections within your community? We’d love to hear about it. You can also get in touch with our team if you have any questions about local SEO strategies.