1. Keep the number of fields as concise as possible.
Too many fields could lose potential customers along the way, which will result in a loss of leads and sales. Keep the amount of fields minimal, so your visitors don’t get bored and will be more likely to complete the web form.
2. Keep your questions relevant.
When creating a web form, put some serious thought and focus into what your web form is about. Keep the questions relevant to the topic and keep in mind what type of information your visitors are seeking.
3. Use bold fonts and big font sizes.
Keep in mind that many of your website visitors are viewing and filling out your web forms on a mobile device. Ensure that they can read all of the fields by making the font sizes large.
4. Don’t make visitors guess what’s required and what’s not.
We have all filled out web forms before, clicked ‘submit’ and then received a big red error message indicating that certain required fields have not been completed. Make it easy for your visitors by making it clear which fields are required and which ones are not.
5. Make the field lengths appropriate.
Some fields will have a different response length than others. A first and last name likely requires less space than a full physical address or a comment box. Skip the confusion and keep all fields relative to their expected lengths.
If you have a website, you likely have a web form on your contact page or several throughout your website. Web forms are an effective tool for customers, leads and website visitors to communicate with your company. Now is a great time to take a look at your website and see how effective your web forms are. Are you asking relevant questions? Is the end-user experience as seamless as possible?